Head of Delivery (Domestic)

Head of Delivery (Domestic)

As the Campaign Delivery Head for Performance Marketing, you will oversee and optimize affiliate marketing campaigns. Your role will involve executing, tracking, and refining mobile campaigns, fostering strong relationships with affiliates, and collaborating with internal teams to drive mobile traffic, enhance conversions, and increase revenue.

Key Responsibilities:

• Mobile Campaign Management: Lead the execution, monitoring, and optimization of CPA-based affiliate marketing campaigns across mobile platforms (mobile apps, mobile web, etc.) and web environments.
• Affiliate Relationship Management: Cultivate and maintain strong partnerships with mobile-focused affiliate partners to ensure smooth campaign execution and long-term success.
• Performance Tracking and Reporting: Monitor and analyze mobile campaign performance with a focus on CPA models, reporting key metrics such as CPI, CPR, CPT, CPFT, and other relevant actions like app installs and in-app purchases.
• Optimization of Mobile Campaigns: Proactively recommend optimizations to enhance CPA, improve conversion rates, and maximize overall ROI across mobile and desktop campaigns.
• Collaboration with Cross-Functional Teams: Work closely with marketing, product, and design teams to align on mobile campaign objectives and creative needs.
• Mobile Analytics and Insights: Utilize mobile-focused analytics tools to track and analyze campaign performance, providing actionable insights to drive improvements.
• Compliance & Quality Control: Ensure all mobile affiliate activities adhere to industry guidelines and company standards for mobile marketing.
• Content Coordination for Mobile Campaigns: Collaborate with the content team to develop and optimize mobile-specific assets, including banners, app store descriptions, and landing pages to support mobile affiliate partners.
• Onboarding and Training: Assist in onboarding new mobile affiliates, providing training on mobile campaigns and ensuring they understand performance expectations.

Qualifications & Experience:

• Experience: Minimum of 8 years in affiliate marketing, performance marketing, or mobile marketing with a strong focus on CPA-based mobile campaigns (CPI, CPR, CPT, CPFT, app installs, in-app events).

Skills & Knowledge:

• Mobile Marketing Expertise: Familiarity with mobile marketing platforms and performance metrics (e.g., app installs, cost-per-install, in-app purchases).
• Proficient in Tools: Hands-on experience with mobile marketing platform tools (e.g., Appsflyer, Branch, Adjust, Singular) and mobile advertising platforms (e.g., Google Ads, Facebook Ads).
• Analytical Skills: Strong analytical abilities to interpret mobile campaign data and make data-driven decisions for optimization.
• Communication & Collaboration: Excellent communication skills with the ability to work cross-functionally and build relationships with affiliates and internal teams.
• Organizational Skills: Strong organizational skills with the ability to manage multiple campaigns simultaneously, ensuring timely delivery and optimization.