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Role: Head of Creative - South | Pocket TV About Us With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapid growth in the US and India, with strong momentum in Europe and LATAM. Pocket TV is a mobile-first platform revolutionizing how stories are consumed Created by Pocket FM Corp., Pocket TV delivers high-impact, short-form vertical video micro-dramas — rich, emotionally engaging stories. Built on storytelling DNA, Pocket TV is expanding rapidly in India and is seeking a creative powerhouse to lead its content vision. Role Overview We are seeking an exceptional Head of Creative to drive the creative vision, strategy, and execution of Pocket TV’s fiction content. This leadership role requires a blend of creative excellence, strategic thinking, data fluency, and operational execution. You will own the full content lifecycle — from concept to commissioning to production to performance — ensuring every story delivers both impact and business success. Key Responsibilities 1. Creative Strategy & Content Leadership Own the end-to-end content strategy for Pocket TV India, aligning it with the platform’s business and audience growth objectives. Conceptualize and greenlight compelling fiction stories across genres, with a sharp focus on short-form video formats. Build and maintain a high-quality creative slate driven by audience preferences, data insights, and market trends. Ensure a consistent, engaging tone and voice across all content with genre-specific customizations (e.g., fantasy, romance, thriller). 2. End-to-End Content Ownership Lead the complete content lifecycle: story ideation, development, writers’ room management, production execution, post-production, and launch. Monitor and drive content performance, iterating on creative based on data-driven insights and audience feedback. Align content outputs with business success metrics — engagement, retention, and monetization. Run multiple iterations on the show to achieve right show completion 3. Team Building & Leadership Build and scale a top-tier creative team including storywriters, producers, promo creatives, and post-production leads. Inspire, mentor, and challenge the team to consistently push creative boundaries. Foster a high-performance, high-collaboration culture of innovation, accountability, and ownership. 4. Scripting and Production Oversee the end-to-end scripting process — from story concept, plotting, screenplay, and dialogues — ensuring strong narrative structure and emotional resonance. Guide writers’ rooms and freelance scriptwriters to deliver genre-aligned, binge-worthy episodic content. Lead production planning and execution across pre-production, shoot, and post-production phases to ensure creative vision is translated on screen. Collaborate with directors, production teams, and editors to maintain storytelling quality, pacing, and platform-specific formatting. Ensure projects are delivered on time, on budget, and at the highest production standards suited for short-form mobile-first consumption 5. Cross-Functional Collaboration Work closely with marketing, performance, product, and analytics teams to co-create integrated campaigns that amplify content success. Partner with business teams to shape monetization strategies around content IPs and genre-specific verticals. 6. Operational Excellence Develop scalable content production processes that balance speed, quality, and budget. Standardize creative operations, resource allocation, and timelines to meet aggressive launch and volume goals. Implement best practices in project management, vendor partnerships, and creative quality control. 7. AI Keep himself/herself updated on AI developments Integrate in the daily process to iterate faster, good production quality and save cost Qualifications & Experience 15+ years of experience in video fiction content creation across TV, OTT, radio, or film. Experience with fantasy, romance, and OTT storytelling formats preferred. Deep expertise in short-form storytelling and episodic fiction designed for digital/mobile audiences. Proven ability to manage the entire creative lifecycle — from concept development to post-launch performance. Strong track record in content commissioning, story development, and successful show launches. Experience in building and leading large cross-functional creative teams . Demonstrated strategic thinking, with the ability to connect content outputs to business outcomes. Data-driven mindset: able to interpret performance data and user insights to shape content direction. Comfortable working in fast-paced, ambiguous, and high-growth environments. Knowledge of digital content trends , mobile video formats, and emerging storytelling platforms. Familiarity with video production workflows and tools is a strong plus. Able to think first principle basis High intent to integrate the AI tools in everyday flow Show more Show less
