Head Modern Trade

Role – Head of Modern Trade

Reports to – Sales Head

Location – Hyderabad, India

Business Size ~ INR 200 Cr.

Key Responsibilities

Modern Trade Division

1. Plan and Deliver Growth

• Own and lead the

  modern trade growth agenda

  for the company across South India, with a focus on both core (Telangana, Andhra Pradesh) and emerging markets (Karnataka, Tamil Nadu), and deliver the plan for all milestones – monthly, quarterly and annually
• Scan the market, and be agile to have a tactical moves to capture opportunities across categories, banners and market places.
• Analyze internal performance metrics and external market trends to identify and execute scalable growth opportunities.
• Collaborate with the marketing and category teams to design region-specific initiatives that drive visibility, velocity, and value in modern trade channels.

2. Business Partnering

• Build and nurture strategic relationships with key modern trade accounts, including national and regional chains.
• Co-create joint business plans with trade partners, aligning on long-term growth, innovation, and execution priorities.
• Work cross-functionally to streamline internal processes that enhance agility and customer responsiveness.

3. Execution Excellence

• Lead the execution of modern trade strategies on the ground, ensuring alignment with brand and business goals.
• Drive accurate demand forecasting, stock planning, and supply chain coordination to ensure availability and minimize losses.
• Monitor and improve sales force productivity through data-driven reviews, process enhancements, and capability building.

4. Coaching and Skilling

• Foster a high-performance culture within the modern trade team, benchmarking against best-in-class standards.
• Build a robust talent pipeline by identifying and developing future leaders at key levels (e.g., Key Account Managers, Area Sales Managers).
• Coach and inspire the team to deliver stretch goals, embrace innovation, and continuously improve execution standards.

In this role, you’ll lead a ₹200 Cr business — shaping its future by:

• Building deep, outcome-focused partnerships with key modern trade accounts
• Crafting and executing growth strategies across channels and geographies
• Driving flawless in-store execution and operational excellence
• Leading, mentoring, and energizing a high-performing team of ASMs, KAMs, ASEs, Merchandiser Team.

Who are we looking for?

Education:

• MBA from Tier 1 or Tier 2 Institutes

Experience:

• Experience in FMCG or snacks industry or food industry with proven success in leading modern trade teams and delivering growth through strategic partnerships and execution excellence.
• 10–15 years in Modern Trade / Key Account Management