Head Marketing

As the Marketing Manager, you will be responsible for leading the development and execution of integrated marketing strategies across India. Your role will involve driving consistent brand communication through various channels such as ATL, BTL, and digital platforms. It will be crucial to monitor consumer trends and competitor activities to continuously evolve the brand strategy for maximum impact. You will own and manage all digital marketing initiatives including social media, SEO/SEM, content marketing, influencer outreach, and paid campaigns. Your focus will be on improving customer acquisition and retention through data-driven digital strategies. It will be essential to measure and optimize digital campaign performance using analytics and CRM insights to drive business growth. Your role will also entail creating and implementing revenue-driven marketing campaigns aimed at increasing salon footfall, service bookings, and customer loyalty. Collaboration with sales and franchise teams will be key to ensure alignment of marketing efforts with business goals. Tracking campaign ROI and optimizing marketing budgets for maximum efficiency will be part of your responsibilities. In terms of leadership and people management, you will lead, inspire, and develop a team of marketing and digital professionals. Setting clear KPIs and monitoring performance to ensure the delivery of business outcomes will be a critical aspect of your role. Promoting collaboration, creativity, and accountability across the team will be essential for achieving marketing objectives. Additionally, you will travel regularly to support franchise partners with localized marketing strategies. Ensuring that marketing standards and brand guidelines are followed across all outlets will be crucial. Addressing region-specific market dynamics while maintaining national consistency will also be part of your responsibilities as the Marketing Manager.,