Head Marketing

Role:

• Lead the company's brand strategy, consumer marketing initiatives, and digital commerce growth.
• This hybrid role requires strong FMCG marketing expertise combined with hands-on e-commerce management capabilities to drive online visibility, traffic, sales, and customer engagement.
• The role demands strategic, data-driven, and experienced in growing FMCG brands across both traditional and digital channels.

Role & responsibilities

Marketing Strategy & Leadership

Developing the overall brand and marketing strategy aligned with business goals.

Creating annual marketing plans and budgets for ATL, BTL, digital, and e-commerce initiatives.

Leading market research, consumer insights, and competitor analysis.

Collaborating with Sales, R&D, Supply Chain, and Finance teams for integrated planning.

Brand Management

Building and strengthening brand identity, positioning, and communication.

Managing full brand lifecycle: launches, relaunches, category expansion, and packaging updates.

Overseeing creative development, media planning, and campaign performance.

Ensuring consistent brand messaging across offline and online platforms.

Digital Marketing & Performance

Planning and execute digital marketing campaigns (social media, SEO, SEM, display, video).

Managing agency partners for content creation, performance marketing, and influencer collaborations.

Driving consumer engagement strategies across social and digital channels.

Tracking KPIs such as CAC, ROAS, CTR, and lead quality.

E-commerce Strategy & Growth

Developing and implementing e-commerce strategy across platforms including:

• Marketplace (Amazon, Flipkart, BigBasket, Blinkit, etc.)
• Quick commerce (Zepto, Swiggy Instamart, Dunzo)
• D2C website

Optimizing product listings, pricing, content, and visibility on marketplaces.

Monitoring inventory, demand planning, and logistics coordination with supply chain teams.

Improve conversion rates, average order value, and repeat purchases.

E-commerce Operations & Performance Analytics

Ensuring best-in-class catalog management, product uploads, and keyword optimization.

Managing platform campaigns, promotions, paid ads, and event participation (Prime Day, BBD, etc.).

Tracking platform scorecards and compliance metrics (SLA, ratings, reviews).

Using analytics tools to track online sales trends, consumer behaviour, and funnel metrics.

Trade Marketing & Omnichannel Integration

Working with Sales teams to align trade promotions with online campaigns.

Ensuring consistent brand experience across offline retail and e-commerce.

Developing customer activation plans, POSM, and channel promotions.

Team & Stakeholder Management

Leading and mentoring the marketing and e-commerce teams.

Managing relationships with creative, digital, and e-commerce partner agencies.

Coordinating with platform account managers for growth and visibility.

Preferred candidate profile

8to 15+ years experience in FMCG marketing, with at least 3–5 years in e-commerce or digital leadership roles.

Behavioral Competencies

• Strategic Thinking & Decision-Making
• Leadership & Team Management
• Business Acumen
• Customer & Consumer Orientation
• Collaboration & Stakeholder Management
• Problem-Solving & Analytical Mindset
• Adaptability & Agility
• Communication & Influencing Skills
• Result Orientation
• Innovation Mindset

Technical Competencies

• Brand Management
• Digital Marketing Expertise
• Marketing Analytics
• Marketplace Management
• D2C Website Management
• Catalogue & Content Optimization
• E-commerce Operations
• Performance Marketing for E-commerce
• Promotions & Pricing Strategy
• Data Analysis & Reporting