Head - Loyalty Program

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About Us:

Peppermint Communications is a dynamic and innovative marketing, events, and publishing company. We specialize in creating engaging and effective loyalty programs that enhance customer engagement and brand loyalty. We are seeking a dedicated and experienced Loyalty Program Manager to lead and manage our loyalty initiatives.

Job Overview:

As a Loyalty Program Manager at Peppermint Communications, you will play a critical role in developing and executing loyalty strategies that strengthen customer relationships and drive business growth. You will work closely with cross-functional teams to design, implement, and optimize loyalty programs that align with our clients' objectives. If you have a passion for customer engagement, experience in loyalty program management, and the ability to drive results, we invite you to apply for this exciting opportunity.

Responsibilities:

• Program Development:

  Design, plan, and develop customer loyalty programs that align with clients' business goals and objectives.

• Strategy Implementation:

  Execute and manage loyalty program strategies, including customer segmentation, rewards structure, and engagement tactics.

• Client Collaboration:

  Collaborate with clients to understand their needs, provide program recommendations, and ensure program alignment with their brand.

• Data Analysis:

  Utilize data analytics and insights to measure program performance, identify opportunities for improvement, and optimize program outcomes.

• Engagement Campaigns:

  Create and execute targeted customer engagement campaigns to drive program participation and increase customer loyalty.

• Program Communication:

  Develop clear and effective communication plans to promote loyalty programs to customers and employees.

• Technology Integration:

  Oversee the integration of technology platforms and tools to support loyalty program functionality.

• Monitoring and Reporting:

  Regularly monitor program performance and provide comprehensive reports to clients, highlighting key metrics and areas for improvement.

• Budget Management:

  Manage program budgets effectively, ensuring that programs are cost-efficient and deliver a positive return on investment.

• Team Leadership:

  Lead and mentor a team of loyalty program coordinators and specialists.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Proven experience (3+ years) in loyalty program management or related roles.
• Strong understanding of customer loyalty principles and strategies.
• Proficiency in data analytics and customer segmentation techniques.
• Excellent communication and presentation skills.
• Ability to work collaboratively in cross-functional teams.