Head - D2C

We are seeking a dynamic and entrepreneurial leader to head our clients Direct-to-Consumer (D2C) business. This role will drive their online growth strategy, strengthen brand presence, and deliver a seamless consumer experience across digital platforms. As Head – D2C, you will own the P&L and be responsible for scaling revenue, building digital-first capabilities, and creating differentiated customer journeys for our apparel brand.

Key Responsibilities

• Business Leadership & Strategy

• Define and execute the D2C business strategy, driving sustainable revenue growth.
• Own the P&L and deliver on sales, margins, and profitability targets.
• Identify new growth levers across categories, geographies, and channels.

• E-Commerce & Digital Growth

• Build and scale the brand’s e-commerce platform and digital storefronts.
• Drive performance marketing, CRM, SEO/SEM, and social commerce initiatives.
• Ensure best-in-class digital experience, customer journeys, and personalization.

• Brand & Consumer Engagement

• Partner with marketing to create impactful D2C campaigns, content, and influencer strategies.
• Leverage analytics and consumer insights to improve repeat rates, LTV, and retention.
• Build loyalty programs and customer communities to strengthen brand advocacy.

• Technology & Operations

• Collaborate with tech/product teams to enhance platform UX, UI, and conversion rates.
• Streamline operations including warehousing, logistics, last-mile delivery, and returns.
• Drive automation and digital tools for efficiency and scale.

• Team Leadership

• Build and lead a high-performing D2C team across marketing, product, analytics, and operations.
• Foster a data-driven, growth-hacker mindset within the organization.

Requirements

• 10–15 years of experience with at least 5+ years leading D2C/e-commerce business in consumer brands (apparel/fashion/D2C preferred).
• Proven track record of scaling a D2C business and managing P&L.
• Strong knowledge of digital marketing, consumer acquisition, retention, and growth levers.
• Experience in managing technology, analytics, and supply chain for e-commerce.
• Entrepreneurial mindset with strong business acumen, analytical skills, and customer-first approach.
• Excellent leadership and cross-functional collaboration skills.