Growth Owner - SBI Securities

Role & responsibilities

1. Drive Digital Revenue Growth by owning the end-to-end funnel stage metrics for an acquired client including Onboarding, Engagement & Retention.

2. Develop insights by understanding the customers' needs/pain points by conducting relevant market research, data analytics and other exercises.

3. Derive actionables from above insights & work with product and tech teams to drive new feature rollouts, fix issues and gaps, increase product awareness and improve overall conversion.

4. Routinely assess competition and understand their product offerings and portfolio of products.

5. Analyze user journeys to identify improvement areas to increase traffic and conversions

6. Strategize & execute goal-oriented communication strategy to drive usage of products/increase business

7. Campaign conversion by conducting A/B Testing & automating those campaigns when satisfactory conversion is reached.

8. Play a key role in developing the strategies of owning customer lifecycle and enhance the Customer Lifetime value of the customer through engagement & retention marketing initiatives

Preferred candidate profile

1. 1-5 years of experience in a growth/ product marketing or any data-driven marketing function

2. High attention to detail

3. Data driven with strong problem solving and analytical skills

4. Personal/Professional experience in Trading/Investing is a plus

5. Prior experience in analysing data to derive insights for business

6. High degree of ownership in taking things to completion

7. Ability to work with cross functional teams and manage multiple tasks at one time

8. Prior experience in Broking/BFSI industry is a plus

9. Well versed with Microsoft Excel and Power Point

10. Strong communication and presentation skills

If interested, Please mail resume on gladisa.dmello@sbicapsec.com