Growth & Operations Manager

About the Role

TPFU Food and BiteBox Meals are rapidly growing meal-prep brands serving the Greater Toronto Area. We are expanding further and looking for a strong Growth & Operations Manager based in India to manage social media, customer support, performance tracking, website operations, and expansion. This role is for a high-ownership, multi-functional operator.

• Location:

  Remote (India)

• Reports to:

  Founder – TPFU & BiteBox

• Hours of working:

  3 PM Eastern Time to 12 AM Eastern Time

Key Responsibilities

1. Marketing & Social Media

• Manage monthly content calendar for Instagram, YouTube, TikTok
• Plan & execute ads on Meta + Google
• Work with influencers & content creators
• Track performance: reach, engagement, CAC, ROAS, CTR

2. Customer Support Oversight

• Oversee CS reps (WhatsApp, email, phone)
• Resolve escalations & ensure fast response times
• Monitor refunds, complaints, delays, delivery issues
• Improve CS workflows & SOPs

3. Business Operations & Tracking

• Maintain daily dashboard: orders, refunds, complaints, delivery performance
• Track meal production accuracy & packaging performance
• Identify operational inefficiencies and recommend improvements
• Daily coordination with delivery/logistics teams

4. Website & Tech Management

• Update Shopify banners, pricing, menus, offers
• Run A/B tests on landing pages
• Collaborate for feature updates
• Track CRO metrics: funnel drop-off, cart abandonment, checkout rate

5. Growth Strategy

• Develop new customer acquisition ideas
• Suggest retention strategies: loyalty, referrals, better onboarding
• Manage subscription metrics: churn %, active users, renewal rates

6. Expansion & Partnerships

• Identify new partner opportunities for city expansion
• Evaluate, shortlist, and coordinate initial conversations
• Build playbooks for city-level launches
• Track partner performance post-launch

7. Finance & Reporting

• Weekly P&L snapshots
• Track food cost %, packaging cost %, delivery cost %
• Monthly performance report for founder
• Maintain budget sheets & marketing spend optimization

8. Team Coordination

• Manage small remote teams (support, editors, interns)
• Assign weekly tasks & track completion
• Document SOPs for every function

Candidate Requirements

• 5–10 years experience in Marketing / Operations / Growth / Business Management
• Strong with Google Sheets, Shopify basics, Meta Ads, Google Ads
• Experience managing teams
• Highly organized, operational thinker, fast executor
• Strong English + communication skills
• Experience in food tech / D2C preferred (not mandatory)