Growth Marketing Strategist – LLP/WWC

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Type:

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About the Role:

Growth-Oriented Marketing Strategist

affiliate

Key Responsibilities

• Lead and execute

  growth marketing strategies

  across digital channels to drive acquisition, retention, and revenue
• Own and scale

  affiliate marketing programs

  —from partner identification and onboarding to performance optimization
• Design and manage

  email marketing funnels

  for nurturing, re-engagement, and conversions
• Plan and execute full-funnel marketing campaigns, integrating paid, organic, and referral efforts
• Monitor KPIs and use data to improve channel effectiveness, budget allocation, and ROI
• Collaborate with content, design, and sales teams to maintain messaging alignment and campaign execution
• Identify new growth opportunities and run experiments to validate and scale tactics
• Set up marketing infrastructure including automation tools, tracking systems, and reporting dashboards

Qualifications

• 7+ years of experience in

  growth marketing

  , performance marketing, or demand generation
• Proven success with

  affiliate marketing

  —including partner recruitment, campaign design, and optimization

• Generated and managed revenue through e-commerce channels

  , leveraging targeted campaigns, CRO strategies, and performance-driven initiatives to drive online sales.
• Deep experience in

  email marketing

  , including segmentation, automation workflows, A/B testing, and deliverability best practices
• Strong knowledge of digital channels such as paid search, paid social, SEO, and retargeting
• Hands-on experience with tools like HubSpot, Google Analytics (GA4), and email automation platforms
• Data-driven mindset with strong analytical skills and a bias for experimentation
• Strong collaboration and communication skills
• Self-starter who thrives in a fast-paced, agile environment

varsha@upbott.com

About Company

Upbott Consulting Private Limited, is a new age boutique ecommerce technology and marketing consulting company, catering to B2B and B2C e-Commerce businesses in the US and UK. Incepted in 201

7, we have experienced rapid growth and forayed into strategic marketing consulting in the last 7 years.

We are a group of seasoned e-commerce professionals with 15 years of experience. Home to an excellent team of young, dynamic & passionate professionals who love solving complex e-Commerce and new age challenges; and take pride in exceeding customer expectations every time by providing high quality and long term success.