B2B Marketing Strategist

B2B Marketing Strategist

AI-driven marketing automation, intelligent segmentation, and performance optimization

Key Responsibilities

• Develop and execute B2B marketing strategies that scale eCommerce growth and maximize digital sales across the US market.
• Drive digital product adoption through customer-focused campaigns, educational funnels, and

  AI-powered targeting

  .
• Identify and activate partnerships with adjacent industries to unlock new revenue opportunities.
• Analyze industry trends, customer behavior, and competitor activity to inform go-to-market strategies and uncover untapped segments.
• Plan and manage multichannel campaigns (paid search, email, social, display, ABM) to generate qualified leads and improve conversion rates.
• Collaborate closely with product, sales, and analytics teams to refine messaging, enhance the buyer journey, and align on growth KPIs.
• Track and report performance metrics, continually optimizing for ROI using

  AI-based insights and automation tools

  .
• Stay current with the latest B2B marketing technologies, eCommerce innovations, and AI advancements.

Required Qualifications

• Formal education is not mandatory

  —proven outcomes and hands-on expertise matter most.
• 5+ years of B2B marketing experience in digital or eCommerce roles targeting the US market.
• Demonstrated success in driving digital revenue growth and increasing product adoption.
• Proven track record of developing strategic partnerships with or within adjacent industries.
• Deep understanding of US B2B buyer behavior, funnel dynamics, and demand generation best practices.
• Proficiency in marketing automation platforms, CRMs (e.g., HubSpot, Salesforce), and analytics tools.
• Strong analytical mindset with a data-first approach to decision-making.
• Excellent communication, collaboration, and project management skills.

varsha@upbott.com

About Us:

Upbott Consulting Private Limited is an innovative e-commerce technology and marketing consulting firm serving B2B and B2C businesses in the US and UK. Founded in 2017, we have rapidly grown and expanded into strategic marketing consulting over the past five years. Our team of seasoned e-commerce professionals, with 15 years of experience, excels in solving complex e-commerce challenges and exceeding customer expectations. We seek self-motivated, creative professionals with a commitment to delivering exceptional e-commerce solutions. Join us to work with international clients and advance your career in a dynamic environment.