Job
Description
This role is for one of our clients Industry: Marketing Seniority level: Mid-Senior level Min Experience: 3 years Location: Jaipur, RJ, India JobType: full-time About the Role We’re looking for a results-driven Growth Marketing Manager to lead our marketing efforts across industrial pumps and solar solutions. This is not a brand-only or digital-only role—you will be at the intersection of strategy, execution, and business development. Your mission? Drive qualified demand, sharpen market positioning, and fuel our expansion across global markets. If you have a sharp commercial mindset, experience in marketing technical products, and a passion for sustainable innovation, we’d love to meet you. What You’ll Own Strategic Planning & Execution Design and execute multi-channel marketing plans for both domestic and international markets. Align closely with sales and product teams to translate business goals into marketing outcomes. Launch segment-specific campaigns tailored for industries like agriculture, EPCs, and infrastructure. Demand Generation & Lead Nurturing Create lead-gen campaigns using email, SEO/SEM, LinkedIn, trade shows, webinars, and distributor engagement. Maintain a healthy lead pipeline and refine buyer personas to improve targeting and conversion. Track lead lifecycle from first contact to opportunity close, working in sync with sales. Market Intelligence & Product Positioning Conduct ongoing competitor research, market mapping, and customer insights. Define clear USPs and differentiated positioning for both pump and solar product lines. Package insights into compelling GTM strategies and launch playbooks. Content & Collateral Development Develop and manage high-impact content such as sales decks, brochures, explainer videos, and case studies. Work with design and media teams to ensure all material is on-brand and optimized for usage across platforms. Digital & Performance Marketing Lead digital campaigns across Google, LinkedIn, and email to improve visibility and lead conversion. Manage SEO/SEM, web analytics, paid ads, and CRM workflows to drive measurable outcomes. Partnership & Ecosystem Engagement Build strong relationships with distributors, OEMs, EPCs, and channel partners. Represent the brand at key exhibitions, technical seminars, and business conferences. Support government, institutional, and tender-related marketing efforts when needed. What You Bring Experience: 3–5 years in B2B marketing, with exposure to solar, industrial equipment, pumps, or allied sectors. Marketing Mindset: Proven ability to connect technical products to real-world customer outcomes. Digital Fluency: Strong hands-on experience with CRM systems (e.g., Zoho, HubSpot), analytics tools, and digital platforms. Communication: Clear and persuasive writing, with the ability to simplify technical concepts for various stakeholders. Commercial Acumen: Experience driving marketing-sourced revenue and ROI-focused initiatives. Agility: Comfortable managing multiple campaigns, stakeholders, and shifting priorities. Nice-to-Have Prior exposure to renewable energy, solar EPCs, or industrial B2B exports. Familiarity with government procurement processes or project-based sales cycles. Experience handling cross-border marketing or regional language localization.
