Growth Marketing Manager

Job Description

Location: Mumbai Experience: 4–10 years Reports to: Business Head Role Overview: This is a performance marketing role for a data-driven, creative individual who understands the art and science of B2B marketing. You will drive lead generation, campaign optimization, and digital outreach strategies targeting India's top universities. The role focuses on using advanced automation techniques, AI-enabled marketing tools, and growth hacking methodologies to maximize conversion across the funnel. Key Responsibilities: • Design and execute full-funnel B2B marketing campaigns targeting senior academic decision-makers • Manage email automation, LinkedIn outreach, CRM workflows, and retargeting strategies • Develop compelling campaign assets such as emails, landing pages, pitch decks, and videos • Implement account-based marketing (ABM) strategies for priority institutions and decision-makers • Collaborate with sales to align messaging, drive pipeline velocity, and improve conversions • Analyze performance metrics to optimize customer acquisition cost (CAC), conversion rates, and ROI Show more Show less