Growth Marketing Manager

Role Overview:Role Overview

We are looking for a Growth Marketing Manager who will take ownership of digital marketing strategy, content direction, and content writers management. This role requires a strong balance of strategy, execution, and people management.

The selected candidate will work closely with US leadership and will play a key role in shaping Paywint’s brand voice, content quality, and growth roadmap.

Key Responsibilities

Marketing & Growth Strategy

• Develop and execute growth-oriented digital marketing strategies aligned with business goals.
• Plan campaigns across SEO, paid ads, email marketing, social media, and content channels.
• Drive lead generation, brand visibility, and customer acquisition.

Content Strategy & Ownership

• Own the complete content strategy for websites, blogs, landing pages, PR, and marketing assets.
• Define content roadmaps based on business goals and funnel stages.
• Ensure high-quality, accurate, and consistent FinTech content across all platforms.
• Act as the final reviewer/editor before publishing content.

Content Writers Team Management

• Lead, mentor, and manage in-house content writers.
• Assign briefs, set timelines, and review deliverables.
• Ensure writers follow brand tone, SEO best practices, and compliance requirements.
• Measure writer performance using content and growth metrics.

Digital Performance & Analytics

• Track campaign and content performance using analytics tools (GA4, SEO tools, CRM).
• Optimize marketing efforts based on data and insights.
• Prepare performance reports for leadership.

Collaboration & Leadership

• Work closely with US-based teams and stakeholders.
• Coordinate with designers, developers, agencies, and vendors when required.
• Build SOPs and scalable processes for future team expansion.

Required Skills:

• 4+ years of experience in digital marketing and growth strategy.
• Strong hands-on experience in SEO, paid ads, analytics, email marketing, and content marketing.
• Proven experience managing content writers or editorial teams.
• Ability to translate business goals into structured content and marketing plans.
• Experience in FinTech, SaaS, or technology domains is a strong advantage.
• Strong communication, leadership, and decision-making skills.
• Comfortable working with global teams and occasional US-time coordination.

Job Types: Full-time, Permanent

Pay: From ₹325,000.00 per year

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Have you managed an in-house content writers or editorial team?
• Do you have experience in FinTech, SaaS, or technology-driven companies?

Work Location: In person