Growth Marketing Manager

Responsibilities

• Develop and execute comprehensive growth marketing strategies to drive customer acquisition, activation, retention, and referral (AARRR funnel).
• Lead the planning, execution, and optimization of paid marketing campaigns (e.g., search, social, display), organic channels (e.g., SEO, email, content) and events.
• Manage the marketing budget and allocate resources effectively across channels to achieve maximum ROI.
• Conduct A/B testing and experimentation across landing pages, ad creative, and email flows to continuously improve conversion rates.
• Work closely with the Product and Engineering teams to identify and prioritize opportunities for product-led growth (PLG) and in-product activation.
• Establish and monitor key performance indicators (KPIs) for growth, providing regular reports and actionable insights to senior leadership.
• Implement and manage marketing technology (MarTech) stack to track user behavior and automate marketing processes.
• Stay up-to-date with the latest trends and best practices in growth marketing and digital advertising.
• Mentor and potentially manage a junior growth team member.

Qualifications

• 5+ years of experience in a growth-focused marketing role, preferably in a SaaS or technology company.
• Proven track record of successfully managing ABM campaigns and driving measurable growth.
• Exposure to various marketing channels including Google Ads, LinkedIN, and email marketing platforms.
• Strong analytical skills. Proficiency in tools like Google Analytics, Mixpanel, or Amplitude.
• Proficiency in A/B testing methodologies and conversion rate optimization (CRO).
• Excellent communication and project management skills.