Growth Marketing Manager (Google, Meta, LinkedIn)

Company Description

GrowthAssist is a performance-driven growth marketing and consulting firm dedicated to scaling brands smarter and faster through data-backed strategies. We collaborate with startups, D2C brands, and enterprises to enhance customer acquisition, retention, and ROI. Our services include digital marketing strategy, paid media management, marketing automation, CRM setup, website optimization, and data analytics. By combining strategy, automation, and analytics, GrowthAssist builds sustainable growth engines that drive measurable results. We aim to deliver impactful, long-term solutions for our clients.

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About the Role

Performance Marketing Manager

Key Responsibilities

Campaign Management

• Plan, create, and optimize paid campaigns on

  Google (Search, Display, YouTube), Meta (FB/IG), and LinkedIn

  .
• Manage budgets, bidding strategies, targeting and creatives for maximum ROI.
• Conduct A/B testing for ads, landing pages, audiences, and funnels.
• Track daily performance and ensure KPIs such as CPL, CTR, CAC, and ROAS are met.

Analytics & Reporting

• Monitor and analyze performance using Google Analytics, Ads Manager dashboards, CRM, and CDP tools.
• Prepare weekly/monthly performance reports with insights and action plans.
• Identify opportunities for scaling, cost-reduction, and funnel improvement.

Cross-Channel Marketing

• Execute

  WhatsApp marketing

  flows, broadcast campaigns, and automation.
• Integrate performance campaigns with

  CRM workflows

  for better lead nurturing.
• Work with CDP platforms to refine audiences and improve segmentation.

Strategy & Optimization

• Develop performance strategies aligned with business goals.
• Collaborate with creative, content, and website teams to align messaging and landing pages.
• Stay updated with platform changes, trends, and best practices.

Requirements

• 2–3 years of hands-on experience in

  Google Ads, Meta Ads, and LinkedIn Ads

  .
• Strong understanding of performance metrics, attribution, and funnel analytics.
• Experience with

  WhatsApp Marketing tools

  , CRM systems (HubSpot/Zoho/Salesforce), or CDP platforms is a strong advantage.
• Proficiency in Google Analytics, Ads Manager, Tag Manager, and basic Excel reporting.
• Ability to manage multiple campaigns and work in a fast-paced environment.
• Strong analytical mindset with excellent communication and problem-solving skills.

Preferred Skills

• Experience in healthcare, education, or real estate industries (optional but preferred).
• Basic knowledge of landing page tools (WordPress, Wix, Webflow).
• Understanding of automation tools like Zapier, Make, or CRM workflows.

Benefits

• Competitive salary based on experience
• Professional learning & growth opportunities
• Work closely with a high-performing digital and analytics team