Growth & Marketing Executive (Qatobit)

Company Description

Qatobit is a user-friendly crypto investment platform focused on simplifying digital asset investment for everyone, especially beginners. With expertly curated crypto baskets, the platform enables users to invest in diversified portfolios including assets like Bitcoin, Ethereum, and Solana without extensive research. Utilizing AI-driven portfolio optimization, Qatobit dynamically adjusts investments based on market trends to maximize growth while minimizing risk. The platform offers seamless integration with major exchanges, advanced security measures with multi-signature cold wallets, and data encryption for a secure and efficient investment experience.

Role Description

This is a full-time on-site role based in Chennai for the position of Growth & Marketing Executive at Qatobit. The executive will develop and execute market strategies, conduct market research to analyze trends and identify opportunities, drive sales initiatives, and collaborate with cross-functional teams to achieve marketing goals. Responsibilities also include enhancing customer engagement, promoting the company's offerings, and contributing to its overall growth strategy.

Qualifications

• Expertise in Market Planning and Market Research for identifying trends and opportunities.
• Proficiency in Marketing and Sales strategies to drive growth and engagement.
• Strong Communication skills for collaborating with teams and engaging with clients.
• Proven problem-solving skills and ability to work in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, or a related field; prior experience in the crypto or financial sector is a plus.
• Passion for technology, digital assets, and innovation in finance.

Key Responsibilities

1.   Marketing Strategy & Direction

• Define weekly and monthly marketing strategy (pre-launch → launch)
• Decide content themes, narratives, and tone (education-first, ban-safe)
• Translate founder vision into clear marketing plans

2.   Campaign Planning & Ownership

• Plan organic and paid campaigns (Meta, Google UAC – post-launch)
• Own launch campaigns, referral campaigns, and influencer collaborations
• Decide budget allocation and messaging (not just execution)

3.    Content Governance

• Guide and review content created by external posting/design teams
• Ensure language is platform-safe (Meta, Google, X policies)
• Maintain consistency across Instagram, X, Facebook, YouTube
• Create and post daily content across platforms (Instagram, X, LinkedIn, Facebook).
• Prepare weekly social media calendars and campaign plans.
• Write captions, short-form text, and simple educational content.
• Monitor trends and create timely, relevant posts.
• Shape the digital world of Qatobit

4.    Vendor & Influencer Management

• Coordinate with social media agencies, creators, and freelancers
• Manage timelines, deliverables, and outcomes
• Negotiate and manage influencer collaborations (micro-creators)

Analytics & Feedback Loop

• Track basic growth metrics (reach, engagement, installs, conversions)
• Identify what’s working and what’s not
• Present weekly insights and next-step recommendations to Founder
• Track performance metrics (reach, engagement, growth).
• Prepare weekly insights to improve strategies.
• Suggest optimizations based on data.

6.   Founder Communication

• Weekly structured updates (not vanity metrics)
• Clear action plans and priorities
• Flag risks (ban risks, wasted spend, wrong messaging)

7.     Community Interaction

• Respond to comments, DMs, and community interactions.
• Grow followers organically through smart engagement.
• Coordinate with the Content & Design teams for campaigns

8.     Brand Building

• Maintain consistent brand tone, colors, and messaging.
• Share creative ideas for reels, stories, and viral content.
• Assist during campaign launches and announcements.

Required Skills

• Strong understanding of Instagram, X, LinkedIn trends.
• Basic Canva or creative editing experience.
• Excellent communication & copywriting skills.
• Awareness of crypto, finance, or willingness to learn fast.
• Understanding of short-form video content (Reels).
• Strong Understanding of SEO, UX and Performance Marketing Principles
• Passion for creative storytelling and digital brand building.

Mindset (Very Important)

• Calm, structured, and practical
• Risk-aware (especially with compliance-sensitive industries)
• Comfortable taking ownership
• Thinks long-term, not hype-driven

Qualifications

• 2-4 years of experience in social media.
• Any degree (Marketing/Design/Communication preferred).
• Crypto interest is a strong advantage.