Growth & Marketing Executive

1. Marketing Strategy & Direction

• Define weekly and monthly marketing strategy (pre-launch launch)
• Decide content themes, narratives, and tone (education-first, ban-safe)
• Translate founder vision into clear marketing plans

1. Campaign Planning & Ownership

• Plan organic and paid campaigns (Meta, Google UAC post-launch)
• Own launch campaigns, referral campaigns, and influencer collaborations
• Decide budget allocation and messaging (not just execution)

1. Content Governance

• Guide and review content created by external posting/design teams
• Ensure language is platform-safe (Meta, Google, X policies)
• Maintain consistency across Instagram, X, Facebook, YouTube
• Create and post daily content across platforms (Instagram, X, LinkedIn, Facebook).
• Prepare weekly social media calendars and campaign plans.
• Write captions, short-form text, and simple educational content.
• Monitor trends and create timely, relevant posts.
• Shape the digital world of Qatobit

1. Vendor & Influencer Management

• Coordinate with social media agencies, creators, and freelancers
• Manage timelines, deliverables, and outcomes
• Negotiate and manage influencer collaborations (micro-creators)

1. Analytics & Feedback Loop

• Track basic growth metrics (reach, engagement, installs, conversions)
• Identify whats working and whats not
• Present weekly insights and next-step recommendations to Founder
• Track performance metrics (reach, engagement, growth).
• Prepare weekly insights to improve strategies.
• Suggest optimizations based on data.

1. Founder Communication

• Weekly structured updates (not vanity metrics)
• Clear action plans and priorities
• Flag risks (ban risks, wasted spend, wrong messaging)

1. Community Interaction

• Respond to comments, DMs, and community interactions.
• Grow followers organically through smart engagement.
• Coordinate with the Content & Design teams for campaigns

1. Brand Building

• Maintain consistent brand tone, colors, and messaging.
• Share creative ideas for reels, stories, and viral content.
• Assist during campaign launches and announcements.

Required Skills

• Strong understanding of Instagram, X, LinkedIn trends.
• Basic Canva or creative editing experience.
• Excellent communication & copywriting skills.
• Awareness of crypto, finance, or willingness to learn fast.
• Understanding of short-form video content (Reels).
• Strong Understanding of SEO, UX and Performance Marketing Principles
• Passion for creative storytelling and digital brand building.

Mindset (Very Important)

• Calm, structured, and practical
• Risk-aware (especially with compliance-sensitive industries)
• Comfortable taking ownership
• Thinks long-term, not hype-driven

Qualifications

• 2-4 years of experience in social media.
• Any degree (Marketing/Design/Communication preferred).
• Crypto interest is a strong advantage.