Growth Marketer

Company:

About Modo Caldo:

Modo Caldo is a luxury fashion brand that merges storytelling, design, and craftsmanship. Our collections are not just clothes — they are experiences, emotions, and aspirations made tangible. We create fashion that connects, inspires, and empowers our clients.

We’re now looking for a Sales & Growth Executive

Role Overview:

direct sales and growth

high-impact, execution-heavy role

Key Responsibilities:

Website and e-Commerce

• Optimize website user journey from landing → checkout
• Analyze traffic, conversion rates, and cart abandonment
• Coordinate with production and design teams to keep listings, pricing, and stock accurate

Digital Marketing & Ads

• Plan, run, and optimize 

  Meta (Facebook & Instagram) and Google Ads

   campaigns
• Focus on 

  conversion-driven and retargeting campaigns

• Track performance, ROI, and provide weekly actionable reports

• Suggest creatives, campaign adjustments, and strategies based on analytics

Sales Funnels & Customer Management

• Set up and manage sales funnels via WhatsApp, email, and website
• Follow up on leads promptly and ensure smooth conversion
• Segment audience for personalized campaigns

Marketplaces & Stockists

• Coordinate with stockists for promotions and marketing support
• Monitor marketplace dashboards and suggest ways to push sales

Performance Tracking & Reporting

• Weekly reporting of website traffic, ad performance, sales metrics
• Track lead-to-sale conversions and provide insights for improvements

Customer Engagement

• Respond to queries from website and social media promptly
• Ensure high-quality customer experience throughout

KPIs

• Monthly website sales & revenue growth
• Conversion rate improvement
• ROI on ad spend (targeted minimum 3x return after 2 months)
• Lead-to-sale conversion efficiency
• Marketplace sales contribution

What We’re Looking For

• 1–3 years experience in 

  digital sales, performance marketing, or e-commerce

• Strong knowledge of Meta Ads, Google Ads, SEO, SEM

• Comfortable analyzing data and metrics

   to make decisions
• Hands-on, ownership-driven, result-oriented
• Interest in 

  fashion/luxury goods

   is a plus
• Excellent communication and multitasking skills

Why Join Modo Caldo

• Work directly with the founder and creative team
• Opportunity to 

  shape the brand’s digital growth strategy

   from the ground up
• Be part of a small, agile team making high-impact decisions
• Learn and implement modern e-commerce and performance marketing strategies in a luxury fashion brand