Growth Marketer

Key Responsibilities

1. Conversion Rate Optimization (CRO)

• Plan, execute, and analyse CRO experiments to improve website and app funnel performance.
• Conduct A/B and multivariate tests to optimize landing pages, journeys, and user flows.

2. CRM & Lifecycle Marketing

• Own Email Marketing end-to-end — campaign planning, execution, automation, and reporting.
• Plan and execute CRM campaigns across WhatsApp, Push Notifications, SMS, and Email.
• Build, monitor, and optimize automated lifecycle journeys (new users, dormant users, churned users, repeat buyers).
• Execute daily push notification strategy PAN India with personalized and region-wise nudges.

3. Segmentation & Personalization

• Run A/B tests using RFM segmentation to improve campaign performance and personalization.
• Build and optimize category-led product journeys focused on retention and repeat purchases.

4. Growth Initiatives

• Identify and execute new growth initiatives to increase top-line revenue for WBN India and International markets.
• Drive new user activation, app installs, engagement, and conversion through CRM-driven strategies.

5. Retention & LTV Improvement

• Lead retention-focused campaigns to improve reorder frequency, reduce churn, and increase customer lifetime value (LTV).
• Analyze campaign performance and provide actionable insights for continuous improvement.

Skills & Qualifications

Must-Have Skills

• Hands-on experience with CRM channels: WhatsApp, Push, SMS, Email Marketing.
• Strong understanding of lifecycle marketing, segmentation, and automation workflows.
• Experience with CRO tools and methodologies (A/B testing, funnel analysis).
• Strong analytical skills with the ability to translate data into insights and actions.

Preferred Tools

• CleverTap (preferred)
• MoEngage
• Netcore or similar CRM/marketing automation platforms

Other Requirements

• Strong copywriting and campaign planning skills.
• Ability to work cross-functionally with product, design, and performance teams.
• Experience managing both India and International customer bases is a plus.