Growth Marketer (AI Native) — B2B Enterprise (Swirl)

Mission

Own end-to-end growth for Swirl’s enterprise AI agent platform. Generate qualified demand, build a predictable pipeline, and make Swirl the default choice for “agentic commerce” in the U.S.

Company Description

observability, governance, and external context (voice of customer)

Outcomes (what success looks like)

30 days

• Stand up clean funnels (website → form → routing), analytics, and reporting in HubSpot.
• Ship 3 experiments (e.g., LinkedIn threads + teardown PDF + founder DM outreach) →

  5 ICP first meetings.

• Publish 1 flagship artifact (Agentic Commerce teardown or case study) that converts.

60–90 days

• ABM light for Top-100 accounts (contact maps, 1:1 emails, founder social, event invites).
• Repeatable

  growth loop

  that yields

  5–10 SQLs/month

  (from content + outbound + events).
• Two executive salons/roundtables booked with OEM GTM leaders.

What you’ll do

• Execution engine:

  Write landing pages, threads, emails, and outreach that get replies. Launch ads only when the organic loop works.

• ABM & outbound:

  Build target lists, multi-thread contacts, run founder-led DMs, coordinate briefings.

• Sales Enablement:

  Build field decks, one-pagers, ROI/TEI calculators, and competitive briefs. Partner tightly with founders on key deals.

• PR & Category Creation:

  Place Swirl as the

  Palantir-for-Agentic-Commerce

  . Secure speaking slots, awards, podcasts, and trade press.

• Content & Thought Leadership:

  Produce long-form (playbooks, benchmarks), short-form (LinkedIn/Twitter), and product-led content (demos, teardowns).

• Growth Ops:

  Own website, analytics, lead routing/scoring, and the MA stack. Instrument experiments; kill what doesn’t work.

• Events:

  Spin up small, high-signal dinners/roundtables; measure ROI.

KPIs (measured weekly)

• ICP SQLs

  and

  first-meetings

  per week

• Cost per Opportunity

  and

  opportunity creation rate

  from each channel

• Stage-to-stage conversion

  (Lead→MQL→SQL→Opportunity) and

  time-to-first-meeting

• Executive engagement

  (VP+/C-level touches in target accounts)

• Share of voice

  in target categories;

  content → meeting

  attribution

Must-haves

• 2–5 yrs

  (or exceptional 0-2) in B2B SaaS/AI/data or evidence of shipping high-impact projects (portfolio/GitHub/Substack/threads).

• Elite writing

  (prove with an example) and narrative skills. You can turn a technical idea into copy that makes a VP care—fast.
• Built an

  ABM engine

  for named accounts; shipped multi-channel programs that reliably produce

  enterprise SQLs

  .
• Comfortable with AI tools for marketing (aka Vibe Marketing).

• Analytical

  : can calculate funnel math and run A/B tests.

• An owner's mindset

  operates by first principles; test fast and

  own the number

  .

Nice-to-haves

• Exposure to LLMs/agents, RAG/observability/MLOps concepts.
• Cloud marketplace/partner marketing basic (AWS/Azure/GCP, SIs, agencies).
• Built ROI models/TEI or value engineering for enterprise buyers.

How we work (read before applying)

• Speed > comfort.

  We ship, measure, and iterate.

• Owner mindset.

  No hand-offs for things you can solve in a day.

• High bar.

  Clear writing, clean funnels, honest metrics.

• Customer-obsessed.

  We build with real operators; every asset must move a deal forward.

Location & Compensation

• U.S.-first, remote-friendly; travel for events and customer meetings as needed.
• Competitive salary + meaningful equity. Senior IC or player-coach, depending on experience.

To apply

Send:

1. LinkedIn + 2 links to campaigns/assets you personally shipped that generated

   enterprise SQLs

2. A 200-word plan for landing

   10 meetings

   with VP/C-level at U.S. OEMs in 30 days

Head of Growth — I own the number. Email: kaizad.hansotia@goswirl.live