Graphic Designer Team Lead

Company Description

InstaServ is a global leader in performance marketing, trusted by over 1,500 brands worldwide. With 12 years of research and expertise, InstaServ has perfected its CTTS strategy, delivering success across both paid ads (on platforms like Google, Facebook, Instagram, Snapchat, Twitter, LinkedIn, Amazon Ads) and organic channels such as SEO and content. InstaServ expertly crafts high-converting campaigns, develops creative strategies and production, optimizes websites and landing pages, implements analytics and tracking, and drives conversion rate optimization to deliver unmatched results.

Key Responsibilities:

• Lead and mentor a team of graphic designers to ensure the delivery of high-quality, timely creative work.
• Supervise the development of visually compelling and results-driven graphics for digital ads (Meta, Google, LinkedIn, etc.), social media content, banners, and websites.
• Work closely with paid media and social teams to create creatives that align with campaign objectives.
• Analyze industry trends and competitor activity to generate fresh, innovative, and effective visual concepts.
• Maintain consistent branding across all creative materials.
• Source and integrate high-quality stock images or illustrations into designs.
• Implement platform-specific best practices to optimize campaign creatives.
• Oversee minor video edits (text overlay, resizing, trimming, basic transitions) using tools like Premiere Pro, CapCut, or Canva Pro.
• Collaborate with project managers and developers to create graphics for websites and landing pages.
• Review team outputs, providing constructive feedback to enhance performance and skill development.

Requirements:

• Minimum 2 years of experience in graphic design, including some experience in a leadership or team lead role, preferably within a digital marketing agency.
• Proficient in Adobe Photoshop, Illustrator, Canva, with basic knowledge of video editing tools such as Premiere Pro, CapCut, or similar.
• Strong understanding of social media and digital advertising design formats.
• Keen eye for typography, layout, and color.
• Excellent skills in team management, communication, and project coordination.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative thinker with strong research abilities and trend awareness.
• Bonus: Familiarity with Figma, After Effects, or other animation tools is a plus.