Graphic Designer

As a creative and social media strategist support to develop integrated, creative strategies and engaging content, and stays updated on trends and technologies to build brand awareness and achieve desired creativity. This role requires a blend of creative thinking for compelling content and analytical skills for data-driven decisions, often involving collaboration with design, copywriting, and marketing teams. 

Key Responsibilities

LOCATION:

Exp: 1-6 years

scope of work

final, comprehensive KRA (Key Result Areas)

Key Result Areas (KRA) – Senior Graphic Designer

Position Title:

Department:

Reports To:

Location:

Type:

1. Communication Design & Creative Development

Objective:

Key Responsibilities:

• Design and develop

  marketing and communication materials

  such as:
• Posters, brochures, leaflets, flyers, standees, hoardings, banners, and print ads.
• Social media creatives, campaign visuals, and digital banners.
• Packaging design, in-store branding, and event collaterals.
• Campaign design systems, storytelling visuals, and integrated design campaigns.
• GIFs, motion graphics, and short-form video design for digital and social channels.
• Ensure brand consistency and alignment with client or campaign objectives.
• Translate briefs into effective, innovative, and aesthetically engaging design solutions.
• Collaborate with copywriters, account teams, and strategists for cohesive campaign output.

KPIs:

• % of projects approved without major revisions.
• Creative quality rating from clients and internal stakeholders.
• Engagement metrics on digital/motion content.
• On-time project delivery rate.

2. AI-Driven Design Innovation

Objective:

Key Responsibilities:

• Employ

  AI tools (Midjourney, DALL·E, Runway, Adobe Firefly, Photoshop AI, etc.)

  for concept exploration, image generation, and creative visualization.
• Develop new styles, textures, and visual techniques using AI workflows.
• Integrate AI-assisted design in brand communication and content production.
• Share insights and train the creative team on leveraging AI effectively and ethically.

KPIs:

• % of projects utilizing AI-enhanced assets or workflows.
• Reduction in design production time through AI assistance.
• Innovation index — number of new AI-based concepts implemented.
• Recognition for creative innovation (internal/client/industry).

3. Brand Identity & Campaign Design

Objective:

Key Responsibilities:

• Develop and maintain

  brand guidelines

  , color palettes, typography systems, and design templates.
• Conceptualize and design

  brand campaigns

  that unify print, digital, and environmental touchpoints.
• Translate brand strategy into cohesive visual storytelling and design systems.
• Ensure all materials uphold brand integrity and communication objectives.

KPIs:

• Consistency of visual identity across all brand assets.
• Client satisfaction on branding and campaign deliverables.
• Success rate of campaign performance linked to creative output.

4. Motion & GIF Design

Objective:

Key Responsibilities:

• Develop

  animated GIFs, short videos, and motion-based social media content

  .
• Use tools like After Effects, Photoshop, or AI-based animation tools for dynamic storytelling.
• Collaborate with video and marketing teams to create cross-channel motion content.
• Maintain balance between creativity, clarity, and technical precision in motion deliverables.

KPIs:

• Viewer engagement metrics (views, shares, watch time).
• Number of motion-based campaigns executed per quarter.
• Quality and originality of animations produced.

5. Team Collaboration & Mentorship

Objective:

Key Responsibilities:

• Mentor junior designers and interns on design principles, tools, and creative thinking.
• Foster collaboration with copywriters, digital marketers, and client servicing teams.
• Review and refine team outputs to maintain creative excellence.
• Encourage adoption of AI, motion, and experimental design techniques across the team.

KPIs:

• Team performance and project delivery metrics.
• Improvement in design skill levels within the team.
• Internal feedback on collaboration and leadership.

6. Client Communication & Project Management

Objective:

Key Responsibilities:

• Present creative ideas, storyboards, and design concepts confidently to clients.
• Understand and interpret feedback constructively for refinement.
• Manage multiple design projects simultaneously while ensuring timely delivery and quality.
• Maintain project documentation and version control.

KPIs:

• Client satisfaction and feedback ratings.
• Revision ratio per project (lower indicates higher alignment).
• Project completion timelines.

7. Trendspotting, Research & Skill Enhancement

Objective:

Key Responsibilities:

• Research global design trends, styles, and consumer engagement patterns.
• Incorporate modern aesthetics and design thinking into client work.
• Attend workshops, design conferences, and courses to improve creative and technical skills.
• Share trend insights within the creative team and across departments.

KPIs:

• Implementation of trend-led design concepts.
• Adoption of new tools, technologies, or styles in projects.
• Contribution to internal learning initiatives.

8. Quality Control & Brand Consistency

Objective:

Key Responsibilities:

• Review all creative deliverables (print and digital) for accuracy, quality, and consistency.
• Ensure technical specifications (print dimensions, resolutions, formats) are adhered to.
• Minimize rework through effective design validation and proofing.

KPIs:

• Reduction in post-delivery rework.
• Quality audit ratings.
• Error-free deliverables in both print and digital formats.