Graphic Designer & Content Creator

Job Title:

Location:

Experience :

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Roles & Responsibility :

• Develop monthly content and campaign calendar for social channels and other relevant

platforms, aligned to launches, occasions and business goals.

• Plan, design and execute content for posts, stories, reels, ads and website banners,

maintaining a refined luxury tone of voice.

• Curate and produce promotion creatives for Meta Ads and the brand website, including

copies, layouts and landing creatives.

• Ideate, plan and execute Polki Stories product shoots (both in-studio and on-location),

ensuring styling and framing match luxury positioning.

• Shoot and edit short-form videos and reels, including behind-the-scenes, product highlights

and campaign stories.

• Manage posting, captions and hashtag strategy based on trends and insights; update posting

plans as needed to optimize reach and engagement.

• Design creatives for Ads promotions, social media postings and occasion-led communication.

• Build and manage a consistent social media grid/look, with a clear monthly visual plan and

mood boards / look books to guide shoots.

• Coordinate and, when required, travel for shoots, events and collaborations; manage

logistics for in-house shoots and talent/influencer coordination.

• Support PR and marketing activities for Polki Stories – sharing assets, coordinating coverage

and aligning social storytelling with PR moments.

• Track basic performance metrics (reach, engagement, saves, enquiries, ad metrics) and

recommend improvements.

Must-have skills and experience

• 2–4 years of experience in social media / content for D2C, fashion, jewellery or luxury/lifestyle brands.
• Strong understanding of Instagram and Meta Ads formats, proficiency of creating the same.
• Hands-on skills in photography and videography using phone or camera for both static and video formats.
• Working knowledge of design and editing tools (e.g., Canva, Adobe Suite, CapCut/InShot or similar).
• Clear aesthetic sense for luxury, composition, styling and colour.
• Excellent communication and presentation skills.
• Detail-oriented with a focus on data accuracy and quality.
• Ability to work independently and collaborate effectively with cross-functional teams.