Graduate Engineer

• Bridge Between Technical & Commercial Teams
• Act as a link between design/engineering teams and customers.
• Translate technical capabilities into customer value propositions.
• Market Development
• Identify potential markets, applications, and customer segments.
• Support business development through technical marketing.
• Product Promotion & Positioning
• Highlight product advantages based on engineering knowledge.
• Conduct product demos, technical presentations, and seminars.
• Customer Support
• Provide pre-sales and post-sales technical assistance.
• Address customer queries related to product specifications.
• Competitor Analysis
• Track competitor technologies, features, and pricing.
• Suggest strategies to stay competitive.
  

Responsibilities Of a Marketing Engineer

• Market Research & Analysis
• Collect data on industry trends, customer requirements, and competitor activities.
• Provide inputs for product development and pricing strategy.
• Lead Generation & Business Development
• Identify new customers through exhibitions, trade shows, and digital marketing.
• Generate qualified leads and pass them to the sales team.
• Technical Documentation
• Prepare brochures, datasheets, case studies, and presentations.
• Support in drafting proposals, quotations, and technical tenders.
• Sales Support
• Work closely with the sales team to explain technical benefits.
• Assist in cost estimation and negotiation with customers.
• Customer Relationship Management
• Build strong relationships with existing and prospective clients.
• Gather customer feedback for continuous improvement.
• Reporting & Forecasting
• Prepare monthly/quarterly marketing reports.
• Track sales pipeline and forecast market demand.