Google Ads Specialist

Job Summary:

We are looking for a skilled and data-driven Google Ads Specialist to manage and optimize paid campaigns across Google platforms. The ideal candidate should have a strong understanding of PPC strategies, campaign management, and performance analysis to drive quality leads and maximize ROI.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, and Shopping).
• Conduct keyword research and optimize ad copies, targeting, and bidding strategies.
• Monitor campaign performance and ensure achievement of KPIs (CTR, CPC, Conversion Rate, etc.).
• Perform A/B testing of ads, landing pages, and creatives for continuous improvement.
• Track, analyze, and report campaign performance using Google Analytics and other tools.
• Stay updated with the latest Google Ads trends, algorithm changes, and best practices.
• Collaborate with the marketing and design teams to align ad strategies with business goals.
• Identify growth opportunities and recommend strategies to improve ad performance.

Required Skills & Qualifications:

• Proven experience in managing Google Ads campaigns.
• Google Ads Certification (preferred).
• Strong analytical and reporting skills.
• Proficiency with Google Analytics, Tag Manager, and keyword planning tools.
• Excellent communication and time-management skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time

Work Location: In person