Google Ads Specialist

About Us

We manage and scale high-performing D2C brands across India. Our marketing engine is built on performance fundamentals, real-time analytics, and content that converts. We're looking for a dedicated Google Ads Specialist to take full ownership of growth through Google platforms—Shopping, Search, YouTube, and Performance Max.

What You’ll Be Responsible For

1. Google Ads Strategy & Execution

- Own and manage all campaigns across Google Ads: Search, Shopping, YouTube, Performance Max

- Plan, launch, and optimize campaigns to drive efficient customer acquisition

- Run experiments on targeting, bidding, creatives, and placements

2. Performance Optimization

- Continuously monitor and optimize for ROAS, CPA, CTR, CVR, and other key KPIs

- Analyze campaign data to identify growth opportunities and cost leakages

- Conduct keyword research and competitor benchmarking

3. YouTube & Video Ads

- Plan and manage YouTube campaigns for awareness, retargeting, and mid-funnel impact

- Work with creative team to develop and test new video ad concepts

- Use video analytics to improve ad delivery and audience targeting

4. Google Shopping & Merchant Center

- Ensure product feeds are optimized and synced with Google Merchant Center

- Run Smart Shopping and PMax campaigns with a focus on ROI

- Collaborate with catalog/content teams to fix feed issues and errors

5. Reporting & Collaboration

- Build weekly and monthly performance reports with insights and actionables

- Coordinate with design, content, and growth teams for campaign assets and strategy alignment

- Stay up to date with the latest Google Ads and YouTube ad platform changes

You Should Apply If

- You’ve run high-performance campaigns across multiple Google surfaces

- You’re obsessed with metrics and optimization

- You understand the nuances of D2C funnels and buying behavior

- You can troubleshoot feeds, campaign structures, and attribution gaps

- You’re excited to work in a fast-paced, creative performance team

Bonus Points

- Experience scaling ROAS-positive Google Shopping campaigns

- Hands-on with Data Studio, GTM, GA4, and attribution tools

- Prior experience with omnichannel or multi-brand setupsAbout Scrubsy

Scrubsy is on a mission to redefine home cleaning for Indian households by building smarter, safer, and affordable solutions. We’re a new-age home cleaning brand, starting with our flagship foam-based kitchen cleaner. Now scaling aggressively, we're looking for a performance-driven Google Ads Specialist to help us accelerate growth.

What We’re Looking For:

We're seeking a Google Ads Media Buyer who understands performance marketing deeply and knows how to scale a D2C brand with sharp targeting, creative testing, and intelligent bid strategies. If you're data-obsessed, creative with copy and landing pages, and have hands-on experience with conversion-optimized campaigns — we want you.

Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube)
• Conduct keyword research and audience segmentation
• A/B test creatives, headlines, and landing pages for best performance
• Monitor budgets and ROAS on a daily/weekly basis
• Coordinate with the content team for ad creatives and landing pages
• Use data and tools like GA4, Tag Manager, and Looker Studio to draw performance insights
• Stay updated with Google Ads policies and new beta features

Requirements:

• 2–5 years of hands-on experience running Google Ads for e-commerce or D2C brandsDeep understanding of Google’s auction and Quality Score mechanics
• Proven track record of achieving or exceeding ROAS targets
• Familiarity with tools like Google Analytics, Merchant Center, Tag Manager, and Conversion API
• Strong analytical mindset and comfort with data dashboards
• Bonus: Experience with other PPC platforms (Bing, Amazon Ads, etc.)

Why Join Scrubsy?

• Young, high-growth team redefining how India cleans
• Fast-paced, test-and-learn work environment
• Flexible work location (remote-friendly)
• Ownership from day one

Job Type: Full-time

Pay: Up to ₹1,200,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Google Ads: 3 years (Required)

Work Location: In person