Google Ads Specialist

Designation – Google Ads Associate

Location –

Overview:

As a Google Ads Associate, you will play a key role in executing and optimizing paid media campaigns across Google Ads platforms, including Search, Display, YouTube, Shopping, and Bing. You will be responsible for campaign setup, analysis, and performance reporting, ensuring continuous optimization to meet client goals.

Key Responsibilities:

• Google Ads Campaign Management: Manage paid campaigns across Google Ads Search, Display, YouTube, Shopping, and Bing, focusing on driving measurable results for clients.
• Keyword Research & Campaign Setup: Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
• Client Strategy Development: Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
• Budget & Performance Management: Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
• Google Analytics & Reporting: Set up goals and funnels in Google Analytics. Analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
• Optimization: Analyze account performance data and optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
• Trend Monitoring & Innovation: Stay updated with the latest trends in search engine marketing and digital marketing best practices to incorporate fresh ideas into campaign strategies.
• Traffic Growth Strategy: Identify new opportunities to drive traffic growth across desktop and mobile platforms.
• Alignment with Campaign Focus: Ensure that ads, keywords, and landing pages are aligned with the objectives and focus of the campaign.

Skills Required:

• Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
• Hands-on expertise in PPC and Search Engine Marketing
• Proficient in Google Analytics for performance analysis
• Familiarity with Digital Marketing principles and tools
• Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
• Skilled in Microsoft Excel for reporting and analysis
• A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics

About Us:

Lyxel&Flamingo is a comprehensive digital marketing solution provider blending art, design, and technology to deliver powerful marketing strategies for businesses. We are committed to transforming brands through innovative and disruptive approaches. For more details, visit our website: lyxelandflamingo.com