Google Ads & Meta Ads Expert

Job Description

Job Summary: We are looking for a highly skilled Google Ads and Meta (Facebook & Instagram) Ads Expert with a strong background in eCommerce and service-based digital marketing . The ideal candidate will be responsible for strategizing, executing, optimizing, and scaling paid campaigns to drive quality traffic, conversions, and ROI across platforms. Key Responsibilities: Develop and implement Google Ads and Meta Ads strategies for eCommerce and service-oriented clients. Plan and manage ad campaigns across Search, Display, Shopping, YouTube (Google), and Facebook, Instagram (Meta). Conduct keyword research, audience targeting, competitor analysis, and A/B testing. Optimize ad copies, creatives, landing pages, and conversion funnels to maximize ROI. Monitor campaign performance, analyze data, and generate actionable insights. Prepare detailed reports on KPIs and campaign performance. Collaborate with creative and content teams for ad assets. Stay updated with the latest trends, algorithm updates, and best practices in PPC and social advertising. Requirements: Proven experience managing Google Ads and Meta Ads for eCommerce and service brands. Strong understanding of conversion tracking, retargeting, audience segmentation, and campaign scaling. Hands-on experience with Google Ads Manager, Meta Business Suite, and Google Analytics. Ability to manage budgets and deliver on performance goals. Knowledge of sales funnels, landing page optimization, and lead generation. Google Ads and/or Meta Certifications (preferred). Excellent analytical, communication, and reporting skills. Preferred Skills: Experience with Shopify, WooCommerce, or other eCommerce platforms. Experience in running lead generation campaigns for service industries like healthcare, education, real estate, etc. Familiarity with tools like SEMrush, Ahrefs, Hotjar, and HubSpot. Job Types: Full-time, Permanent Pay: ₹360,000.00 - ₹400,000.00 per year Benefits: Cell phone reimbursement Health insurance Paid sick time Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Experience: Google Ad Manager: 2 years (Required) SEO: 3 years (Required) Digital marketing: 3 years (Required) Work Location: In person