Job
Description
We are looking for a tech-savvy GoHighLevel Funnel & Ads Specialist who can build high-converting sales funnels, websites, and online courses while expertly linking them to social media ad campaigns (Meta/Facebook, Instagram, etc.). The ideal candidate will ensure seamless tracking, optimisation, and lead flow from ads into our GoHighLevel course — maximizing enrollments and ROI. Key Responsibilities: 1. Funnel & Course Development in GoHighLevel · Design and optimise high-converting sales funnels (lead magnets, webinar sign-ups, course sales pages). · Build landing pages, checkout flows, and membership portals for course access. · Set up automated email/SMS sequences for nurturing leads from ads. · Configure drip content, quizzes, or surveys to enhance engagement. 2. Social Media Ad Integration (Meta/Facebook, Instagram, etc.) · Connect Meta Ads to GoHighLevel for seamless lead capture & retargeting. · Ensure proper pixel tracking (Meta Pixel, CAPI) to track conversions (registrations, purchases). · Set up UTM parameters for ad campaign tracking in GoHighLevel analytics. · Build Custom Audiences & Lookalike Audiences from funnel data (leads, buyers, engaged users). · Troubleshoot tracking issues between Meta Ads & GoHighLevel. 3. Conversion Optimization from Ads to Course · A/B test landing pages & ad creatives to improve conversion rates. · Monitor cost per lead (CPL) & cost per acquisition (CPA) from social ads. · Retarget warm leads with sequential messaging (e.g., webinar attendees → course buyers). · Ensure smooth checkout flow from ad → landing page → payment → course access. 4. Analytics & Performance Oversight · Track Meta Ads performance (ROAS, CTR, conversion rates) and adjust funnels accordingly. · Provide weekly/monthly reports on ad spend vs. course enrollments. · Recommend scaling or pausing ad sets based on data. Required Skills & Qualifications: · Proven experience with GoHighLevel funnels, automations & course setup. · Hands-on experience running Meta/Facebook & Instagram Ads (Pixel, CAPI, Events Manager) · Ability to track conversions from ads to GoHighLevel (lead forms, purchases, etc.). · Knowledge of UTM parameters, Google Analytics, and funnel analytics. · Experience with retargeting strategies & custom audiences. · Basic understanding of HTML/CSS (for tweaking landing pages). Bonus Skills (Preferred but Not Required): · Experience with Google Ads, TikTok Ads, or LinkedIn Ads. · Knowledge of Zapier/API integrations for deeper automation. · Copywriting skills for high-converting ad & funnel copy. Show more Show less
