GoHighLevel Funnel & Ads Specialist

We are looking for a tech-savvy GoHighLevel Funnel & Ads Specialist who can build high-converting sales funnels, websites, and online courses while expertly linking them to social media ad campaigns (Meta/Facebook, Instagram, etc.). The ideal candidate will ensure seamless tracking, optimisation, and lead flow from ads into our GoHighLevel course — maximizing enrollments and ROI.

Key Responsibilities:

1. Funnel & Course Development in GoHighLevel:

• Design and optimise high-converting sales funnels (lead magnets, webinar sign-ups, course sales pages).
• Build landing pages, checkout flows, and membership portals for course access.
• Set up automated email/SMS sequences for nurturing leads from ads.
• Configure drip content, quizzes, or surveys to enhance engagement.

2. Social Media Ad Integration (Meta/Facebook, Instagram, etc.):

• Connect Meta Ads to GoHighLevel for seamless lead capture & retargeting.
• Ensure proper pixel tracking (Meta Pixel, CAPI) to track conversions (registrations, purchases).
• Set up UTM parameters for ad campaign tracking in GoHighLevel analytics.
• Build Custom Audiences & Lookalike Audiences from funnel data (leads, buyers, engaged users).
• Troubleshoot tracking issues between Meta Ads & GoHighLevel.

3. Conversion Optimization from Ads to Course:

• A/B test landing pages & ad creatives to improve conversion rates.
• Monitor cost per lead (CPL) & cost per acquisition (CPA) from social ads.
• Retarget warm leads with sequential messaging (e.g., webinar attendees → course buyers).
• Ensure smooth checkout flow from ad → landing page → payment → course access.

4. Analytics & Performance Oversight:

• Track Meta Ads performance (ROAS, CTR, conversion rates) and adjust funnels accordingly.
• Provide weekly/monthly reports on ad spend vs. course enrollments.
• Recommend scaling or pausing ad sets based on data.

Required Skills & Qualifications:

• Proven experience with GoHighLevel funnels, automations & course setup.
• Hands-on experience running Meta/Facebook & Instagram Ads (Pixel, CAPI, Events Manager)
• Ability to track conversions from ads to GoHighLevel (lead forms, purchases, etc.).
• Knowledge of UTM parameters, Google Analytics, and funnel analytics.
• Experience with retargeting strategies & custom audiences.
• Basic understanding of HTML/CSS (for tweaking landing pages).

Bonus Skills (Preferred but Not Required):

• Experience with Google Ads, TikTok Ads, or LinkedIn Ads.
• Knowledge of Zapier/API integrations for deeper automation.
• Copywriting skills for high-converting ad & funnel copy.