GM Marketing & Communication | Gurugram | Real Estate Co. |

Role: GM/ Head of Marketing & Communication

Exp 15-20 Years

Job Location- Gurgaon

Domain/ Industry - Real Estate Developments

Role & responsibilities

• End to End

  Marketing, Business Communication and Public Relations Planning

• Execution of all

  ATL Digital- BTL-Events Mediums like print, OOH, Radio, Digital, Events

  processes

• Agency Coordination for Campaign Ideations & Executions

  across platforms.

• Collaterals Development in coordination

  with the agency and internal stakeholders

• Media & Budget Planning, Monitoring & Optimization

  along with

  Cost Benefit Analysis

• High on energy with quick turnaround time for new

  product launch & campaigns

• Increase Corporate Brand value of Group in the market

• Leverage the Corporate Brand in-order to increase profitability of ongoing Projects / Investments

• Ensure optimum selection of

  Media Mix for Effective brand

  related

  Publicity and Advertisement [ATL, BTL, Online / Digital Marketing ]

• Prepare

  annual branding and communication budget and costs framework

  in line with the corporate goals

• Design and implement Event & Promotion Campaigns

• Develop a credible brand image in the mind of the customer

• Develop

  various channels to reach the targeted customer segment

• Develop and deliver

  corporate brand related communication for internal and external stakeholders.

• Develop brand related

  advertisement and communication merchandise

  for use by internal customers

Preferred candidate profile:

• Shall have 12+Years of Exp preferably with Media/ Real Estate / Infrastructure Developments

• Media presence & Corporate Brand valuation

• Cost of Marketing and Branding interventions

• Adherence to marketing and branding budget

• Strategic tie-ups and preferred partner status with banks and financial institutions

• Customer Satisfaction Index

• Brand recall within the target segment

• Established Corporate Branding & Communication Processes

Perks and benefits

As per Industry best Practices