Communications Lead

Communication Lead (Content and Design) Rapido

Key Responsibilities

1. Defining the communication (content and design) Strat for Rapido

Working closely with brand team to understand the brand/category specific objective and aligning the communication strat for each category and overall brand.

2. Lead Cultural Relevance and Insights

Identify cultural tensions and local truths that Rapido can meaningfully tap into across demographics. Partner with research and comms to shape emotion-first campaigns rooted in insight, not just data.

3. Creative Briefing and Brand Guardianship

Own the creative briefing process for marquee campaigns and social content, ensuring every execution ladders up to the largerbrand idea. Be a custodian of tone, voice, and story, ensuring consistency across channels and moments.

4. Shape Strategic Messaging Across the Funnel (content+design) for all platforms. Creating a framework and drafting the guidelines for both content and design (tone of voice, design language) for acrossplatforms and touch points for both Demand and Supply side.

Create a narrative architecture that works from top-of-funnel awareness to rider retention. Partner with performance, CRM, and product marketing to ensure message-market fit -from ATL to app screens .BTL-Performance-Social-CLM-PR

5. Story-Driven Experimentation

Pilot editorial and storytelling-led formats (audio, content series, docu-style films) that build brand salience over time.Explore formats that balance entertainment, utility, and emotional connection.

6. Guide PR and External Comms

Partner with the PR and Brand teams to align media narratives with the brand strategy.Craft messaging frameworks for founders and spokespeople that reflect the brands positioning, not just reactive talking points.

7. Campaign Communication

Messaging: I define the message map and ensure implementation across campaigns and platforms.

Voice & Tone: I set guidelines and ensure day-to-day consistency.

What Success Looks Like

A sharp and ownable brand voice and design language that is distinct from Ola/Uber

Campaigns and content that feel native to culture, not just marketing calendars.

Strategic stories that make riders feel proud, captains feel seen, and competitors feel left behind.

A long-term narrative framework that scales with new cities, new categories, and new customer mindsets.Founder and PR messaging that reflects the brands point of view, not just business updates

Together, we ensure that every campaign feels consistent, sounds like Rapido, and builds the same larger story.