Global Marquee Rides

Job Purpose:

The role of Manager - Global Marquee Rides is responsible for leading the conceptualization, planning, and execution of Royal Enfield & global marquee rides and brand experiential properties. This role will drive the strategy for building a strong Royal Enfield culture through rides,community engagement, and strategic partnerships, while also overseeing content generation, social media management, and operations for these initiatives.

Key Responsibilities:

Rides & Events Strategy & Management:

● Develop and implement a comprehensive global strategy for marquee rides and community events, aligning with Royal Enfield 'Pure Motorcycling" philosophy and overall brand objectives.

● Lead the conceptualization, planning, and execution of large-scale, impactful brand experiential

properties, including global marquee rides and community events.

● Oversee all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards.

● Drive innovation in event experiences by staying up-to-date on industry trends, best practices, regulations, and venue options.

● Conduct thorough post-event evaluations and report on outcomes against objectives.

Team Leadership & Development:

● Lead, mentor, and develop a team of 3-4 Rides Specialists, fostering a high-performance and collaborative environment.

● Provide guidance and oversight to the team in all aspects of rides and event planning and execution.

Agency & Vendor Management (External Stakeholders):

● Oversee the sourcing, evaluation, and contracting with a diverse range of external partners, including event agencies, content agencies, social media agencies, venues, and artist managers.

● Lead negotiations on contracts and pricing with vendors and agencies to ensure cost effectiveness and adherence to budget parameters.

● Serve as the main point of contact and oversee all vendors and subcontractors, ensuring their deliverables meet project requirements and quality standards.

● Provide clear and effective feedback to creative agencies to ensure deliverables align with brand vision and campaign objectives.

Internal Stakeholder Management:

• Collaborate closely with cross-functional internal teams, including Finance, Marketing, Brand, Business (Sales, Service, Spares), and Content, to understand requirements and align on event goals and deliverables.
• Partner with marketing leads across India and other markets (APAC, Americas, EMEA) localize and amplify global ride initiatives.
• Work with CSU, Marketing, Digital Marketing, and PR teams to ensure integrated and effective campaign execution.
• Ensure all experiential properties maintain brand custodianship for new digital assets and align with the overall brand strategy.
• Prepare and submit status reports to internal stakeholders as required.

Community & Partnerships:

● Drive initiatives to build and foster a strong Royal Enfield culture within communities and riding groups, enhancing rider engagement and loyalty.

● Identify and establish strategic partnerships with other relevant brands to amplify reach and enhance experiential offerings.

Content & Digital Marketing:

● Lead content generation briefs for brand properties

● Oversee social media management related to rides and events, driving engagement and brand visibility.

● Support Newsroom content creation by identifying opportunities to generate stories that shape opinions.

● Spot opportunities to curate and repurpose user-generated content to foster community and bran advocacy.

Education:

Bachelor’s degree (Full Time) in Engineering, Event Management, Hospitality, Business Administration, Marketing, Journalism, Mass communication or a related field.

Master in Business Administration (MBA) / Post Graduate.

Experience:

8-12 years of professional Ride/event planning and execution experience. Proven success in planning and managing large-scale events. Avid motorcyclist with the ability to do motorcycle rides. Background in brand.