Global Channel Senior Marketing Manager – B2B (TOEFL/GRE)

Role Purpose:

Drive ETS’s B2B growth strategy by executing channel marketing programs, partner enablement initiatives, and digital engagement campaigns across global markets, with a strong focus on priority markets. This role will ensure Partner Program Execution, localized marketing assets, and partner portal adoption to deliver incremental revenue and partner satisfaction.

Reports to: Global Sales and Channel Lead

Key Responsibilities

1. Channel Marketing Strategy & Execution

• Create and drive global B2B marketing campaigns priority regions by ensuring global consistency and local relevance.
• Develop partner marketing toolkits (social media, brochures, lead-gen kits).
• Manage joint marketing programs with strategic partners (co-op campaigns, MDF).
• Great balance between strategic thinking with experience and passion for hands on execution.

2. Partner Enablement & Engagement

• Drive adoption of Partner Portal features (voucher management, reporting, AI chat).
• Support Channel Enablement function with training programs (webinars, teacher certification, product workshops, teacher community engagement).
• Support Premium Partner Program execution for top-tier partners (Strategic, A, B).

3. Digital & CRM Activation

• Ensure seamless partner experience via CRM and portal integrations.
• Track partner engagement metrics (logins, campaign participation, NPS).

4. Analytics & Reporting

• Monitor ROI of channel marketing activities.
• Provide insights on partner performance and campaign effectiveness.

5. Cross-functional Collaboration

• Work closely with Sales, Marketing, Product and Regional Teams to align on goals.
• Support global campaigns with localized execution.

Required Experience and Skills:

• Education: MBA or equivalent in Marketing/Business.
• Experience: 8–10 years in channel marketing, partner programs, or B2B marketing (preferably in education, edtech, or SaaS).

Expertise in:

• Partner marketing and enablement.
• Digital marketing (social media, email, webinars).
• CRM tools and partner portals.
• Strong analytical skills and ability to measure marketing ROI.
• Excellent communication and stakeholder management skills.
• Familiarity with Study Abroad education ecosystem and global markets.

Preferred Attributes:

• Experience in global/regional roles with multi-country exposure.
• Ability to work in a matrix organization and manage multiple priorities.
• Creative mindset for campaign ideation and partner engagement.

KPIs

• Partner engagement score (portal adoption, training participation).
• Incremental revenue from co-marketing campaigns.
• Growth in Test Prep attachment rate and partner satisfaction (≥80%).
• Execution of localized campaigns within timelines and budgets.