Global Assistant Brand Manager

Job Title: Global Assistant Brand Manager - Dove Premium Portfolio (Brand Development) Work Location: Mumbai HO Function/BG: Personal Care, Marketing BUSINESS CONTEXT: Dove is a 6Bn brand globally with play in categories across Skin Cleaning, Deos, Hair Skin. The brand is synonymous with changing the standards of beauty, apart from superior products that are loved by more than a billion consumers worldwide. This role would be in the Dove India BG Skin Cleansing team, which would entail building the future core of the 100Mn India portfolio. Dove is focused on expanding its super premium portfolio in India by tapping into new growth opportunities and emerging formats. We are looking for someone to: Liaison with agencies to develop the communication strategy for the super-premium mix and create social social-first brand experience toolkit for deployment on digital platforms. Develop end-to-end super premium mixes. This would include end-to-end project management, working closely with cross-functional network teams, and delivering the projects OTIF. Core aspects underpinning all skills: Social first thinking, creativity, empathy, Obsession with brands consumers, sense of aesthetics, analytical rigour. Primary Skills/ Competencies: Mix Design Execution Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights. Work with creative agencies and production houses to bring alive brand JTBDs through the process of issuing briefs, providing feedback, consumer testing, and final production. Create digital brand Experience toolkits to enable 360 deployments of campaigns across multiple media channels. Collaborate with RD to create winning products on core and innovations to help drive greater loyalty. Create pack designs with design agencies based on consumer insight and trade/channel realities. Project Management Work with RD, Supply Chain, and finance teams to bring to life the innovation pipeline and ensure the timely delivery of projects. Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share. Co-create mixes with partners across all functions, both internal (RD, SC, Finance, Procurement, etc. ) and external (Creative, Pack Design, Consumer Research). Consumer Intimacy Put the consumer at the heart of all strategy and execution. Identify real consumer problems and solve them using insightful innovations impactful communications to drive brand growth. Required Qualifications: Strong consumer intimacy to unravel true consumer insights. Experience in working with cross-functional teams, both internal and external. Understanding of the premium consumer in India Minimum 4+ years of experience in marketing Strong Project Management skills. Monitors progress takes action.