General Manager Sales

Designation

Location

Role Summary

The General Manager Sales will be responsible for leading and driving overall sales performance across multiple channels including Export Sales, E-Commerce, Tele-Marketing, and Private Label/OEM Sales. This is a senior leadership role requiring strong strategic planning, team management, revenue growth, and market expansion capabilities.

Key Responsibilities

1. Overall Sales Leadership

• Develop and execute annual and long-term sales strategies aligned with company objectives.
• Drive revenue growth, profitability, and market share across all sales verticals.
• Set monthly, quarterly, and annual sales targets and ensure achievement across departments.
• Monitor sales performance through MIS reports, dashboards, and KPIs.

2. Export Sales Management

• Lead export business development for hygiene and disposable products.
• Identify new international markets, distributors, and private label partners.
• Handle distributor appointments, negotiations, contracts, and pricing strategies.
• Coordinate with logistics, compliance, and documentation teams for smooth exports.
• Participate in international exhibitions, buyer meetings, and virtual B2B platforms.

3. E-Commerce Sales

• Oversee sales on platforms like Amazon, Flipkart, Quick Commerce, and company-owned website.
• Manage listing optimization, pricing, promotions, ad campaigns, and marketplace growth.
• Monitor ROAS, CAC, conversion rates, and product rankings.
• Coordinate with digital marketing and operations teams.

4. Tele-Marketing & Institutional Sales

• Build, train, and manage the tele-sales and inside sales teams.
• Define call scripts, lead funnels, CRM processes, and conversion frameworks.
• Drive B2B, hospitals, HORECA, distributors, pharmacies, and corporate sales.

5. Private Label / OEM Sales

• Lead private label business for domestic and export clients.
• Handle RFQs, product development coordination, costing, MOQs, and client on-boarding.
• Work closely with production, quality, and procurement for successful execution.

6. Channel Development

• Appoint distributors, stockists, super stockists, and channel partners across India.
• Build region-wise sales networks and improve market penetration.
• Create incentive programs and performance management systems for channel partners.

7. Team Building & Leadership

• Recruit, mentor, and evaluate sales managers and team leaders across verticals.
• Build a high-performance, target-driven, and accountable sales culture.
• Conduct regular reviews, training programs, and motivational initiatives.

8. Strategic Planning & Market Intelligence

• Analyse competition, pricing trends, customer behaviour, and new opportunities.
• Launch new products, promotions, and go-to-market strategies.
• Work closely with marketing, production, finance, and supply chain teams.

Key Performance Indicators (KPIs)

• Overall sales revenue and profitability
• Export order growth
• E-commerce revenue & ROAS
• Tele-sales and institutional conversion ratios
• Private label client acquisition
• Distributor/channel expansion
• Team productivity and retention

Qualification Requirements

• MBA / PGDM in Marketing, International Business, Sales, or Business Management (Preferred)
• Graduate in any discipline (Minimum requirement)

Experience Required

• Minimum 8 to 10 years of core sales experience
• At least 3 to 5 years in a senior leadership / GM / Head of Sales role
• Proven experience in:
• Export sales
• E-commerce sales
• Channel/distributor management
• OEM / Private label business
• Prior experience in FMCG, Hygiene, Medical Disposables, Pharmaceuticals, or Consumer Products is highly preferred

Key Skills & Competencies

• Strategic sales planning & execution
• Strong negotiation & closing skills
• Leadership & people management
• Export documentation & compliance knowledge
• E-commerce operations & performance marketing understanding
• CRM systems and sales analytics
• Budgeting, forecasting & P&L exposure
• Excellent communication & presentation skills

Personal Attributes

• Highly result-oriented
• Strong business acumen
• Process-driven and organized
• High integrity and ownership mind-set
• Ability to handle pressure and scale fast-growing businesses

Work Location

• Based in Bangalore
• Domestic Travel
• International travel (would be an advantage)