General Manager - Marketing B2B

Job Description

Job Title: General Manager Job Level: Senior level Report to: Founder Department: Marketing Organization: Airpay Payment Services Pvt. Ltd ( https://www.airpay.co.in/ ) Location: Mumbai Job Summary: We are seeking an experienced and strategic Marketing Lead for our Acquiring business and strategize marketing initiatives for the group at a global level. The candidate will be responsible for driving customer acquisition, lead generation, and brand awareness in the B2B segment. The ideal candidate will have extensive experience in the fintech industry and a proven track record of creating and implementing data-driven marketing strategies, focusing on customer success and partnership development. Key Responsibilities: Marketing Leadership: Oversee all aspects of marketing strategy and execution, ensuring alignment with business goals and the overall brand vision. Lead & Demand Generation: Spearhead lead generation efforts across multiple channels (inbound, outbound, ABM, digital), driving sales pipeline growth. Brand Positioning: Shape and refine the company s global brand presence, solidifying its standing as a leader in the fintech industry. Product Marketing: Work closely with product teams to develop compelling messaging for new products and enhancements, ensuring clear communication of value propositions. Partnership Growth: Support business development by crafting marketing initiatives that attract and nurture partnerships with key fintech players and large enterprises. Content Marketing: Design content strategies that speak to decision-makers in finance, focusing on educating the market through case studies, whitepapers, blogs, and thought leadership. Digital Marketing: Lead digital marketing campaigns across SEO, PPC, social media, and other paid media, ensuring optimized performance for each channel. Marketing Analytics: Analyze marketing data to measure success, assess ROI, and continuously optimize campaigns for better results. Event Leadership: Plan and execute high-impact events, webinars, and conferences that foster engagement and promote company solutions at a global platform Sales Collaboration: Partner with the sales team to align marketing initiatives with sales strategies, optimizing lead conversion and revenue targets. Customer Advocacy: Develop initiatives that improve customer retention, foster loyalty, and drive client referrals. Budget & Resource Management: Manage the marketing budget and ensure efficient allocation of resources for optimal returns. Required Qualifications: 10+ years of experience in B2B marketing, with at least 3 years in a leadership role within the fintech, SaaS, or payments industry. Proven track record in leading successful lead generation, digital marketing, and brand-building campaigns. A global mindset with expertise in product marketing, particularly in the financial technology space. Proficiency in marketing automation tools (HubSpot, Salesforce, Marketo) and analytics platforms (Google Analytics, etc.). Strong leadership, communication, and decision-making abilities. Experience with large-scale marketing budgets and demonstrating high ROI on marketing investments. Analytical mindset with a focus on data-driven decision-making. Skills and Experience: Bachelor s degree in Marketing, Business Administration, or a related field (MBA preferred). Certifications in digital marketing or fintech-related marketing courses are highly desirable.