Marketing Head- Vertoz

10 - 15 years

30 - 35 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job_Description":"
What We Want:
We are seeking an experienced and dynamic professional to lead the Marketing,Growth, and Strategy functions at Vertoz. This leadership role is responsiblefor developing and executing marketing strategies, driving brand growth,optimizing marketing operations, and enhancing customer acquisition andretention. The ideal candidate should have expertise in both digital andtraditional marketing, demand generation, performance marketing, strategicpartnerships, and business expansion.
Who we are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offeringDigital Advertising, Marketing and Monetization (MadTech) & DigitalIdentity, and Cloud Infrastructure (CloudTech) caters to Businesses, DigitalMarketers, Advertising Agencies, Digital Publishers, Cloud Providers, andTechnology companies. For more details, please visit our website here.
What you will do:

Marketing & Brand Strategy:
  • Develop and execute comprehensive marketing strategies to establish and strengthen Vertozbrand presence across B2B channels.
  • Manage corporate branding, positioning, and messaging to ensure consistency across all platforms.
  • Oversee content marketing initiatives including blogs, whitepapers, case studies, newsletters, and presentations.
  • Optimize online presence through SEO, SEM, and digital advertising strategies.
    Growth & Demand Generation:
    • Lead performance marketing campaigns across digital (SEO, SEM, social media, paid ads, email) and offline channels.
    • Oversee demand generation programs to drive Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
    • Develop customer lifecycle marketing strategies to optimize conversion funnels and improve retention.
    • Align marketing strategies with revenue goals by working closely with the sales team.
      Marketing Operations & Analytics:
      • Implement and manage marketing automation, CRM tools, and analytics platforms to track campaign performance and customer insights.
      • Develop KPI-driven frameworks for lead scoring, attribution modeling, and ROI measurement.
      • Utilize data-driven decision-making to optimize marketing investments and business growth strategies.
        Traditional & Event Marketing:
        • Plan and execute industry events, trade shows, and strategic partnerships to enhance brand positioning.
        • Identify speaking opportunities and ensure Vertoz is well-represented at key industry forums.
        • Develop event marketing strategies to drive engagement and lead generation.
          Team Leadership & Cross-FunctionalCollaboration:
          • Lead and mentor a growing team, including content creators, designers, and marketing specialists.
          • Work closely with product, sales, and leadership teams to align marketing efforts with business objectives.
          • Drive process optimization, operational efficiency, and best practices across marketing functions.

            Requirements
            Requirements:
            • Experience: 10-15 years in marketing, growth strategy,or related roles.
            • Education: Bachelordegree in Marketing,Communications, Business, or a related field (MBA preferred).
            • Expertise in SEO, SEM, Google Analytics, CRM, andmarketing automation tools.
            • Strong understanding of customer lifecycle marketing,demand generation, and lead nurturing.
            • Exceptional content creation, storytelling, andbrand-building skills.
            • Experience in budget management, KPI-driven marketingexecution, and revenue growth strategies.
            • Strong leadership and communication skills to mentorteams and collaborate across departments.
            • Experience in B2B marketing, AdTech, MarTech, SaaS, orsimilar industries is preferred.

              Benefits
              -No dress codes
              -Flexible working hours -5 days working -24 Annual Leaves -International Presence -Celebrations -Team outings ","

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Vertoz logo
Vertoz

Digital Advertising

Mumbai

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