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Description
Hiring for: General Manager – Brand Marketing (Real Estate) 14-16 years || Bangalore Location : Bangalore Industry: Real Estate Work mode : In-office Experience Required : 14–16 years (including 4–6 years in a team leadership role) Function : Marketing Reports To : Head of Marketing About the company: The role is with one of the fastest growing real estate brands in the country, known for its bold ideas, meticulous execution, and customer-first approach. It is a Great Place to Work®-certified organization, with a culture that prioritizes people, purpose, and performance. Role Overview Seeking an experienced and passionate General Manager – Brand Marketing to lead strategic brand initiatives, oversee end-to-end campaign execution, and drive market impact through powerful storytelling and innovative marketing practices. You will be responsible for enhancing brand equity, managing large-scale integrated campaigns, and steering a high-performing team toward creative and commercial success. Key Responsibilities ● Brand Strategy & Management ○ Lead brand development and positioning for multiple projects across the portfolio ○ Define brand architecture, personality, and tone to ensure consistency across channels ○ Oversee brand health metrics and continuously optimize strategies based on insights ● Campaign Development & Execution ○ Conceptualize and lead end-to-end 360° marketing campaigns, from ideation to execution ○ Collaborate with internal stakeholders and external agencies to deliver high-impact results ○ Maintain creative excellence while ensuring commercial relevance ● Digital & Performance Marketing ○ Oversee digital marketing strategy including paid media, SEO/SEM, content, and social media ○ Leverage digital platforms for lead generation, engagement, and brand amplification ○ Use analytics to optimize performance across channels ● Media Planning & Budget Management ○ Manage media strategy, buying, and planning across offline and online channels ○ Own the marketing budget and deliver strong ROI through smart allocation and tracking ○ Negotiate with vendors and agencies to ensure cost-effective outcomes ● Market Research & Consumer Insights ○ Commission and interpret market research to inform strategy and decision-making ○ Stay ahead of market trends, competitor movements, and consumer behaviors ○ Translate insights into actionable plans to drive competitive advantage ● Leadership & Team Development ○ Build, lead, and mentor a high-performing team of brand, digital, and campaign managers ○ Foster a culture of creativity, accountability, and continuous learning ○ Align team goals with organizational priorities and brand vision Key Skills & Qualifications ● 14–16 years of marketing experience, with at least 4–6 years in a leadership role ● Strong foundation in brand management, campaign strategy, and execution ● Deep understanding of digital marketing, social media, and performance-driven tactics ● Experience in media planning and budget ownership ● Proficient in interpreting market research and leveraging consumer insights ● Exceptional communication, stakeholder management, and storytelling skills ● Ability to thrive in a fast-paced, high-growth environment ● Real estate or lifestyle industry experience is a plus (but not mandatory) What is on offer: ● A vibrant, employee-first culture that values creativity, collaboration, and personal growth ● Recognition as a Great Place to Work®, with policies that support work-life harmony ● Opportunity to be part of an award-winning marketing team recognized at national and international forums ● A high-growth, high-impact role at one of the fastest growing real estate brands in India Job Types: Full-time, Permanent Pay: Up to ₹4,000,000.00 per year Schedule: Day shift Application Question(s): This is a Bengaluru based in-office job with a real estate firm. Please apply ONLY IF all the conditions are okay with you. What is your notice period (in days)? What is your current/ last annual salary (in INR)? What is your expected annual salary (in INR)? Where in India do you currently live? Experience: Brand Strategy & Management: 10 years (Required) Campaign Development & Execution: 10 years (Required) Digital & Performance Marketing: 10 years (Required) Media Planning & Budget Management: 10 years (Required) Market Research & Consumer Insights: 10 years (Required) real estate industry work: 10 years (Required) lifestyle industry: 10 years (Required) Location: Bengaluru, Karnataka (Required) Work Location: In person
