General Manager – Acquisition Marketing (PRO & Alliances)

Key Role Summary

GM – Acquisition Marketing (PRO & Alliances)

Key Responsibilities

Strategic Alliances & Partnerships

• Develop and execute a national alliance roadmap targeting corporates, brand stores, RWAs, schools, malls, and premium retail cohorts
• Drive lead generation through high-impact partnerships and joint marketing initiatives
• Expand market reach and unlock new revenue streams by aligning alliances with defined customer segments

Member Referral & Loyalty

• Collaborate with Data Science to segment member base and generate high-quality referrals
• Design and implement loyalty programs to enhance member engagement and drive acquisition
• Apply cohort-based strategies based on membership plans, vintage, and holidaying behavior

Monthly Activities & Revenue Delivery

• Plan and oversee Pan India acquisition activities to meet input/output KPIs
• Monitor daily sales dashboards and optimize regional performance
• Analyze trends and implement tactical growth strategies

Team Leadership & Stakeholder Management

• Lead and mentor regional acquisition teams to achieve productivity and revenue goals
• Collaborate cross-functionally with Sales, Marketing, and Product teams to ensure seamless execution
• Foster alignment across departments to maximize campaign impact

Performance Monitoring & Governance

• Track KPIs and report performance insights to senior leadership
• Benchmark alliance and referral practices against industry leaders
• Support digital adoption by maintaining audit and performance data on central platforms

SOP Development & Process Excellence

• Contribute to the creation and refinement of SOPs for alliance marketing and referral programs
• Ensure documentation aligns with brand standards and operational feasibility
• Support training initiatives with clear, actionable SOPs and best practices

Qualifications & Skills

• Postgraduate degree in Marketing, Business, or related field
• 15+ years of experience in customer acquisition, alliance marketing, or business development
• Proven success in leading Pan India teams and delivering revenue growth through partnerships
• Strong leadership, communication, and stakeholder management skills
• Data-driven mindset with a sharp eye for trends, segmentation, and performance optimization