Kenko is an AI-powered CRM for fitness businesses. We serve fitness businesses including yoga studios, pilates centers, gyms, crossfit, and more.
Our mission is to power 10K fitness businesses in the US, helping them thrive in their local markets.
We deliver an integrated solution that brings together four core product categories:
AI Marketing Manager: Automates lead capture, omnichannel campaigns, and lifecycle messaging for member growth and retention.
Operations Management: Centralizes scheduling, memberships, billing, payroll, and reporting in a modular workflow.
Member Experience: Powers branded websites, apps, and self check-in for seamless digital journeys.
The Mandate
- Be the Founder s execution arm from India. You will run Marketing (incl. Paid), RevOps, and Sales Enablement out of India to fuel a US-based SDR/AE sales org building one predictable engine from pipeline ARR NRR across time zones. This mirrors how top Founder s Office Growth roles operate: shaping GTM, leading high-impact cross-functional projects, and producing crisp analysis and executive reporting.
- You orchestrate: GTM strategy, RevOps, demand gen & lifecycle, paid acquisition, enablement, CS alignment.
- You partner with: Founder/CEO (US), Product/Design/Eng, CS, Finance, SVP of Sale (US) owning weekly forecast and growth reviews.
Responsibilities
- GTM Strategy & Architecture
- Define ICPs/segments, value props, pricing/packaging; publish the quarterly distributed GTM plan & OKRs per segment/channel.
- Build the partner/affiliate layer relevant to the vertical (equipment, payments, local tech, vendors) for net-new pipeline.
Revenue Operations
- Own the RevOps operating model: TAM, enrichment of TAM, forecasting, territories/quotas, routing/SLAs, attribution, comp hygiene, stage definitions, and metric guardrails.
- Integrate CRM + MAP + product analytics + billing ; enforce data quality and pipeline hygiene.
- Publish executive dashboards tying pipeline revenue NRR; run the weekly forecast and pacing vs plan. (RevOps consolidates marketing, sales, and CS ops to streamline the end-to-end journey.)
Marketing & Paid
- Own full-funnel demand for the US market: performance (search/social/display/video), content & SEO, field/events, community, and lifecycle/CRM automation.
- Lead paid acquisition: channel strategy, creative/LP testing, CRO, budget allocation, and ROAS/MER reporting.
- Manage agencies & consultants with scorecards and strict commercial accountability; consolidate vendor bench to scale efficiently.
Sales Enablement
- Fuel US SDR/AE
- Build an enablement system: ICP cheat sheets, discovery & objection guides, ROI/TCO models, competitive talk-tracks, demo storyboards, reference program.
- Help AEs
Operating Rhythm & Cross-Time-Zone Execution
- Run the weekly pipeline council, forecast call, marketing performance review, enablement hour, and NRR forum.
- Maintain US overlap windows for founder check-ins, key customer meetings, and deal strategy; publish clear SLAs for India US handoffs.
What You ll Work On
- High-impact growth projects across Sales & Marketing; collaborate with teams like marketing, sales, data analytics, and product ops.
- Analysis & executive reporting: memos, leadership/board prep; cross-functional programs to lift retention, and expansion.
Experience We re Seeking
- 8 12+ years in B2B SaaS across Growth/Marketing/RevOps; Vertical SaaS exposure is a plus.
- Proven scale in the last 3 4 years (e.g., 0 $5 10M+ ARR or multi-segment expansion with NRR >110%).
- Built RevOps and Sales Enablement from scratch; shipped PLG + SLG motions and lifecycle automation.
- Managed significant paid budgets for US demand; fluent in CRM/MAP, attribution, experimentation; strong analytical + executive communication skills
Traits That Win Here
- Owner s mindset Systems thinker Experiment-led and data-driven High-agency executor Concise communicator across India US Comfortable with ambiguity and rapid context switching.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
