Field Marketing Manager

CNH Industrial

8 - 13 years

14 - 20 Lacs

gurugram

Posted:-1 days ago| Platform:

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Skills Required

field marketing campaigns event marketing marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Purpose:

Lead and coordinate field marketing activities for AG India.

Major Accountabilities

Primary and Secondary duties:

Marcom plan to support brand building, lead generation and sales by CBU and Zone
Develop brand communication and media plan with respective Zones and CBUs; and align with internal teams.
Support dealers and CBU teams for local marketing activities, van campaigns, events, activations to build brand awareness and equity at local level.
Support dealer and CBU teams for digital lead generation and hyper local digital presence.
Support field teams in execution of local events/activations for brand visibility and lead generation through SOPs and budgets.
Manage and control CBU level marketing support budgets and drive RoI.
Responsible for brand identity at dealer level.
Responsible for local level competitive intelligence.

Education/Qualifications:

Essential experience and skills:

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