Field Marketing Manager

• Develop Marketing Strategy and ensure that it fully alignment India Sales Leadership Team business objectives and requirements
• Ensure that the developed Marketing Strategy is being cascaded down to effective plans and programs to be executed successfully.
• Deliver integrated lead generation programs in India, working closely with global, regional, field marketing and sales teams to grow sales pipeline on net new customers and growing existing base.
• Collaborate with cross functional r Marketing peers to create Marketing Campaigns and Programs supporting regional field sales to drive growth.
• Work closely with Channel Account Managers to create and execute annual marketing plans that will drive partner’s Check Point business. Managing channel co-op for your region.
• Measure and report out on all campaign results and ROI. Utilize metrics to recommend future plans and programs based on results.
• Partner with the APAC marketing team and the wider marketing team on special project.
• Monitor lead follow up and conversions to opportunities in order to build a healthy pipeline.
• Be the local contact point for the local PR agency to execute PR activities in the region.
  

Qualifications

• Minimum 12 years of experience running regional field marketing and channel marketing, including physical and virtual events, campaign management.
• 3 to 5 years of Team Management experience
• Tech Fan! Good experience in digital marketing to drive customer engagements and generate leads, experience with digital platforms for virtual events and new customer acquisition.
• Ability to anticipate and adapt to complications and come up with contingency plans.
• Fast learner, problem solver and ability to think on the feet.
• Experienced in email marketing tools such as Marketo and CRM such as SFDC.
• Execution-focused mindset. Ability to effectively manage multiple activities at once without sacrificing quality.
• Extreme organizational skills including budget management and maintenance of all sales-facing and customer-facing communication channels (ie. Salesforce.com and Checkpoint.com/events).