ADP is seeking a Field Marketing Manager for India to join our Asia-Pacific marketing team. At the core of ADP’s APAC growth are our country marketing teams who play a pivotal role in bringing ADP to market. As marketing lead for India you will be responsible for planning and hands on execution of the India marketing plans. Reporting to the Senior Marketing Director, APAC and, you will drive and implement the optimal mix of integrated marketing initiatives to achieve country business objectives, focusing on lead generation to drive sales, build ADP brand equity and drive revenue growth You’ll collaborate closely with our India team, agencies, partners, and stakeholders in India as well as our regional and international brand, communications, digital and demand teams. The successful candidate will be passionate, self-motivated, creative, and able to pivot when necessary. A proven track record of successful execution with a focus on hands-on delivery, a country brand, demand and lead generation campaigns is essential, as well as strong knowledge of all different marketing channels and B2B trends across India. This is a fast-paced position that requires someone who is proactive, thinks strategically across both short and long term. They must have a strong track record of exercising good judgment, effective communication, and establishing strong cross-organizational relationships What you’ll do: Be a strategic partner with Sales (including partner channels) and Commercial team stakeholders, building a healthy sales pipeline Serve as the voice of the in-country go-to-market team within Marketing at all layers to ensure initiatives align with pipeline development for each country Plan and execute field marketing activities spanning digital campaigns, social media, executive briefings, seminars, client/prospect dinners, webinars, etc. This includes managing and executing all logistics for marketing events and conferences. Work in cross-functional teams and collaborate closely with global brand and communication, demand, digital, product marketing, sales, marketing operations, sales ops and many others in the development, execution and measurement of in-country activities Collaborate with marketing peers to plan, develop and execute local marketing programs in support of, and together with, India leaders, country stakeholders, agency partners and marketing at country, regional and corporate levels Collaborate closely with product development, commercial operations teams and product marketing on new product GTM; develop and manage integrated marketing initiatives to support product launches Work closely with PR team to support media and thought leadership activities Measure campaign impact through Eloqua, Salesforce and campaign channel reporting, evaluate event/campaign ROI, and drive continuous improvement in marketing activities, operations and ROI Provide guidance on marketing messages and material, website, campaign concept and creative development to ensure effectiveness. Work with regional and Central marketing and cross-functional peers to ensure brand guidelines and relevant product messaging are a part of all local marketing touchpoints Managing and writing local content as well as working with the brand and content and product marketing teams on localization of content and sales tools Managing ADP’s Social platforms and presence and developing creative content formats for social channels Source and manage local vendors for marketing program execution Facilitate and track lead distribution and follow up activities with the Lead Gen and sales teams Track campaigns and report metrics as well as overall ROI to the internal stakeholders Manage project timelines, quality issues, resources, SOW (scope of work requirements), and budget to plan Ensure feedback from sales leadership is delivered back to headquarters to drive alignment of regional marketing investment to sales Monitor and report the effectiveness of marketing communications EDUCATION : Degree in Marketing, Communications or equivalent, MBA preferred EXPERIENCE: Business Partnership: A minimum of 6 years of marketing experience across multiple disciplines, including 2 years managing country marketing and/or experience working for a fast-paced technology company, is a distinct advantage. Prioritise executing highly effective tactical campaigns. An individual who will ‘roll up their sleeves’ and adopt a very hands-on approach. Marketing/ Communications: proficient in managing strategic integrated marketing campaigns, including lead and demand generation initiatives. A Modern Marketer with experience leading and integrating online and offline programs that deliver outstanding results. Value Delivery: Data and performance-metrics driven mindset; strong sense of ownership. Resource Planning and Optimization: Strong collaborative project management experience and skills. Able to prioritize and deliver under resource constraints. Cross-functional virtual team experience: Strong record in working with virtual teams across functions, geographic locations and diverse cultures, driving collaboration and positive outcomes; skilled at navigating through ambiguity and complexity across highly diverse, geographically spread stakeholder groups. Proficient at managing multiple agencies across multiple countries. Relationship Management: Strong sales stakeholder management experience. Excellent Vendor/ Client management. Can work effectively across functions and nationalities. Experience working with sell-through partners a plus. Ecosystems Knowledge: HCM tech, Services and/or SaaS model knowledge considered highly advantageous. Communications: Outstanding oral and written communication and presentation skills. Language skills: Native English fluency required. Behavioral characteristics: intellectually curious, you think on your feet. You’re passionately persistent, resilient and tenacious — always learning and bravely tackling new challenges. Technical competencies: Salesforce.com, Eloqua (or other Marketing Automation platforms), Microsoft 365, Google, LinkedIn, YouTube, Twitter, Sprout Social, Workfront. Other Martech stack platforms considered an advantage Bonus points for these: Understanding of HR/Payroll outsourcing concepts. Knowledge and understanding of automation aspects. Having an advanced degree is preferred. Interested candidate, please share your resume to giridharan.padmanabhan@adp.com Note : This is an Individual Contributor role to manage the Field Marketing for India Show more Show less
ADP is hiring Product Marketing Manager for Chennai location ADP is a comprehensive provider of cloud-based human capital management (HCM) solutions that unite HR, payroll and time, and a global leader in business outsourcing services, analytics, and compliance expertise. India is an important contributor to ADP’s global growth strategy. As Product Marketing Manager for ADP India, you’ll be a key member of our APAC Marketing team and play a critical role in ensuring the success of a company's products and services by developing and executing effective marketing strategies that drive product and services adoption and contribute to building brand equity, driving business value and revenue growth. The successful candidate will demonstrate a strong combination of education, marketing expertise, product knowledge, communication skills, analytical skills, collaboration skills, creativity, and project management skills with a focus on Human Capital Management domain. Roles & Responsibilities : Define the product positioning: Based on the research, define the product's unique selling proposition (USP) and positioning in the market. Identify the key benefits and features of the product that resonate with the target audience. Develop messaging and content: create compelling messaging that communicates the product's value proposition to the target audience. Develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers. Collaborate with cross-functional teams: work closely with product development, product managers, sales teams, and other stakeholders to ensure that the product messaging is consistent across all channels. Work closely with the sales team to create sales enablement materials and ensure that they are trained to effectively sell the product. Work with Central marketing on translation and localization of global product related content and sales tools Launch and promote the product: Create and execute go-to-market strategies to launch and promote the product including developing marketing campaigns, creating product collateral, and collaborating to events and webinars. Analyze and optimize: Analyze performance of product marketing assets and use data insights to optimize future product marketing strategies. Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing efforts. Work with regional sales and customer success teams to identify customer use cases and capture these into compelling content including written case studies, blogs, customer win press releases and customer testimonials. Evangelize ADP’s value proposition with customers, partners, press and via social media and promote ADP’s thought leadership and brands Conduct market research: deeply understand the market, competition, and target audience. Conduct market research to gather insights and data that inform product positioning and marketing strategies. Desire Profile : A bachelor's degree in marketing, business, computer science or a related field, MBA or Master Degree preferred Minimum 6-10 years of experience in product marketing and/ or product management in an enterprise B2B or SaaS environment. Experience in HCM or payroll considered an advantage . Marketing expertise: an experienced product marketer with a strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding. Product knowledge: deep understanding of a company's products or services, as well as the market and competition. Communication skills: Excellent communication skills, both written and verbal. Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages. Demonstrated ability to articulate a product value proposition and create compelling messaging that resonates with the target audience. Excellent presentation skills essential. Analytical skills: highly skilled at analyzing data and making data-driven decisions. Deep comfort with metrics and KPIs, and able to use tools CRM, marketing automation and BI tools. Collaboration skills: Work closely with cross-functional teams, including product development, product managers, sales teams, and designers. Ability to build strong relationships and communicate effectively with all stakeholders. Creativity: be creative and innovative, constantly coming up with new and effective ways to promote the product and engage the target audience. Project management skills: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a high activity, dynamic environment. Penchant for delivering on time with high attention to detail and quality. Demonstrated ability to work individually on projects while collaborating with and supporting other team members. Behavioral characteristics: intellectually curious, passionately persistent, resilient and tenacious - always learning and bravely tackling new challenges. Technical competencies: Salesforce, Microsoft 365, Tableau, Google Analytics, Workfront, LinkedIn. Other Martech, content creation or productivity tools considered an advantage. Language skills: English fluency required; other Asian language proficiency considered advantageous. Note : This is an individual Contributor role. Interested candidate, please share your update resume to giridharan.padmanabhan@adp.com. You will be contacted if your profile getting shortlisted in the screening process.
ADP is seeking a Field Marketing Manager for India to join our Asia-Pacific marketing team. At the core of ADP’s APAC growth are our country marketing teams who play a pivotal role in bringing ADP to market. As marketing lead for India you will be responsible for planning and hands on execution of the India marketing plans. Reporting to the Senior Marketing Director, APAC and, you will drive and implement the optimal mix of integrated marketing initiatives to achieve country business objectives, focusing on lead generation to drive sales, build ADP brand equity and drive revenue growth You’ll collaborate closely with our India team, agencies, partners, and stakeholders in India as well as our regional and international brand, communications, digital and demand teams. The successful candidate will be passionate, self-motivated, creative, and able to pivot when necessary. A proven track record of successful execution with a focus on hands-on delivery, a country brand, demand and lead generation campaigns is essential, as well as strong knowledge of all different marketing channels and B2B trends across India. This is a fast-paced position that requires someone who is proactive, thinks strategically across both short and long term. They must have a strong track record of exercising good judgment, effective communication, and establishing strong cross-organizational relationships What you’ll do: Be a strategic partner with Sales (including partner channels) and Commercial team stakeholders, building a healthy sales pipeline Serve as the voice of the in-country go-to-market team within Marketing at all layers to ensure initiatives align with pipeline development for each country Plan and execute field marketing activities spanning digital campaigns, social media, executive briefings, seminars, client/prospect dinners, webinars, etc. This includes managing and executing all logistics for marketing events and conferences. Work in cross-functional teams and collaborate closely with global brand and communication, demand, digital, product marketing, sales, marketing operations, sales ops and many others in the development, execution and measurement of in-country activities Collaborate with marketing peers to plan, develop and execute local marketing programs in support of, and together with, India leaders, country stakeholders, agency partners and marketing at country, regional and corporate levels Collaborate closely with product development, commercial operations teams and product marketing on new product GTM; develop and manage integrated marketing initiatives to support product launches Work closely with PR team to support media and thought leadership activities Measure campaign impact through Eloqua, Salesforce and campaign channel reporting, evaluate event/campaign ROI, and drive continuous improvement in marketing activities, operations and ROI Provide guidance on marketing messages and material, website, campaign concept and creative development to ensure effectiveness. Work with regional and Central marketing and cross-functional peers to ensure brand guidelines and relevant product messaging are a part of all local marketing touchpoints Managing and writing local content as well as working with the brand and content and product marketing teams on localization of content and sales tools Managing ADP’s Social platforms and presence and developing creative content formats for social channels Source and manage local vendors for marketing program execution Facilitate and track lead distribution and follow up activities with the Lead Gen and sales teams Track campaigns and report metrics as well as overall ROI to the internal stakeholders Manage project timelines, quality issues, resources, SOW (scope of work requirements), and budget to plan Ensure feedback from sales leadership is delivered back to headquarters to drive alignment of regional marketing investment to sales Monitor and report the effectiveness of marketing communications EDUCATION : Degree in Marketing, Communications or equivalent, MBA preferred EXPERIENCE: Business Partnership: A minimum of 6 years of marketing experience across multiple disciplines, including 2 years managing country marketing and/or experience working for a fast-paced technology company, is a distinct advantage. Prioritise executing highly effective tactical campaigns. An individual who will ‘roll up their sleeves’ and adopt a very hands-on approach. Marketing/ Communications: proficient in managing strategic integrated marketing campaigns, including lead and demand generation initiatives. A Modern Marketer with experience leading and integrating online and offline programs that deliver outstanding results. Value Delivery: Data and performance-metrics driven mindset; strong sense of ownership. Resource Planning and Optimization: Strong collaborative project management experience and skills. Able to prioritize and deliver under resource constraints. Cross-functional virtual team experience: Strong record in working with virtual teams across functions, geographic locations and diverse cultures, driving collaboration and positive outcomes; skilled at navigating through ambiguity and complexity across highly diverse, geographically spread stakeholder groups. Proficient at managing multiple agencies across multiple countries. Relationship Management: Strong sales stakeholder management experience. Excellent Vendor/ Client management. Can work effectively across functions and nationalities. Experience working with sell-through partners a plus. Ecosystems Knowledge: HCM tech, Services and/or SaaS model knowledge considered highly advantageous. Communications: Outstanding oral and written communication and presentation skills. Language skills: Native English fluency required. Behavioral characteristics: intellectually curious, you think on your feet. You’re passionately persistent, resilient and tenacious — always learning and bravely tackling new challenges. Technical competencies: Salesforce.com, Eloqua (or other Marketing Automation platforms), Microsoft 365, Google, LinkedIn, YouTube, Twitter, Sprout Social, Workfront. Other Martech stack platforms considered an advantage Bonus points for these: Understanding of HR/Payroll outsourcing concepts. Knowledge and understanding of automation aspects. Having an advanced degree is preferred. Interested candidate, please share your resume to giridharan.padmanabhan@adp.com Note : This is an Individual Contributor role to manage the Field Marketing for India
ADP India is hiring Sales Development Manager. As Sales Development Leader for India, you will be working closely with ADP’s India Business Unit, managing and leading a team of 6+ ambitious Sales Development Representatives (SDR) collaborating with Marketing, Operations and Sales teams, to help generate new business opportunities and maintain our company’s position as a global industry leader. You will own all processes of Lead management within territory and drive the success of your team, ensuring a high level of quality and healthy pipeline of new opportunities are delivered to our partners in the field. What you’ll do: You will be using your experience to support and coach the Sales Development team, covering Enterprise and Mid-Market sectors, helping them effectively leverage all available means of researching and qualifying of accounts and contacts, while staying on top of trends within the wider market. Being a true Leader, you will be your team’s facilitator for continuous improvement and development, delivering a high level of continuous performance and engagement. Your main purpose will be to use all available means to support your team, so that they can produce a regular flow of qualified, sales ready Opportunities into Sales Pipeline. Partnering and collaborating closely with the Sales VPs, Sales Managers / District Managers and many other departments involved in our success as a company. You will be holding people accountable and have a high standard of ethics and transparency, to help the team deliver constantly on their commitments. You will be managing all processes for marketing generated Leads, to control the Lead flow related to your team’s territory. You will be taking part in company events, conferences, trainings and other meetings as per local initiatives. Handle escalations or challenging situations in a timely, professional manner, aimed at delivering results and restoring the productivity and performance levels. Manage, monitor and coach for daily/weekly/monthly performance and always keep an eye on improving the overall team’s success. DESIRED PROFILE : 7+ years of management experience, preferably in Marketing or Sales/ Business Development roles & You are target driven and have experience working within Prospecting on Leads and Opportunities in a CRM environment (Salesforce.com desirable). You have a high degree of comfort in building and maintaining professional relationships and engaging with Senior Leaders and C-Suite contacts. You understand digital communication tools like social media, Video or Phone Selling and E-mail Marketing and have been exposed to other technologies used for prospecting and research. You are passionate about pipeline growth and associate development YOU'LL LOVE WORKING HERE BECAUSE YOU CAN: Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights. Belong by joining one of ten Business Resource Groups where you can connect globally with networks and allies who share common interests and experiences. Grow your career in an agile, dynamic environment with plenty of opportunities to progress. Continuously learn through ongoing training, development, and mentorship opportunities. Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones. Balance work and life. Resources and flexibility to more easily integrate your work and your life. Focus on your mental health and well-being. We're here to provide exceptional service to our clients, and none of that happens without each of us taking care of ourselves and being there for one another. Join a company committed to giving back and generating a lasting, positive impact upon the communities in which we work and live. What are you waiting for? Apply today!s