Field Marketing Executive

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!

magic ingredient

What makes the role meaty ?

• Competitive Intelligence:

  Visit market outlets regularly to collect and analyze competitor pricing, offers, and promotions. Share insights through detailed reports using standard data collection tools.

• BTL Execution:

  Plan and manage BTL campaigns, ensuring alignment with brand goals. Handle logistics, vendor coordination, and material setup. Engage customers on-ground and track campaign performance.

• Market Insights & Reporting:

  Serve as the on-ground voice for market and consumer trends. Maintain records of field activities and submit regular reports to the manager.

• Relationship Management

  :Build and maintain strong relationships with retailers, distributors, and local stakeholders to support brand presence and market penetration.

We hope that you..

• Hold a

  Bachelor's degree

  in Marketing, Business Administration, or a related field

• Have

  excellent communication and interpersonal skills

  to engage diverse customer profiles

• Speak fluent

  Kannada

  , and own a

  bike

  to move through your territory with ease

• Are

  comfortable working with meat-based products

  as part of brand promotions

• Have experience in

  BTL execution

  , retail audits, or trade marketing

• Understand how to gather and report on

  competitive pricing and market intelligence

• Enjoy engaging with people and

  building relationships with retailers & distributors

• Are organized, proactive, and

  detail-oriented in field documentation and reporting

dynamic, high-energy environments