We are seeking a dynamic and strategic Manager – Facebook/Meta to lead our social media marketing initiatives across Facebook, Instagram, and other Meta platforms. The role involves planning, executing, and optimizing paid and organic campaigns to enhance brand presence, drive engagement, generate leads, and achieve business objectives.
Key Responsibilities:
- Develop and execute comprehensive strategies for Facebook, Instagram, and other Meta platforms.
- Monitor analytics, insights, and trends to optimize performance.
- Manage paid advertising campaigns (Facebook Ads Manager, Meta Business Suite), including budgeting, targeting, bidding, and optimization.
- Oversee content planning, creative development, and publishing schedules.
- Monitor campaign performance and prepare analytical reports with insights and recommendations.
- Handle Facebook Live sessions, breaking news updates, and real-time audience engagement.
- Coordinate with editorial, creative, and video teams to align content strategy.
- Work closely with creative, design, and content teams to ensure engaging storytelling and brand consistency.
- Plan, create, schedule, and publish engaging content tailored to Facebook audience preferences,etc.
- Drive team performance vis Meta analytics(views,CTR,revenue).
- Stay updated with Meta platform changes, algorithm updates, and best practices.
- Run Facebook Ad campaigns (organic & paid) to increase reach and conversions.
- Manage social media communities by monitoring comments, messages, and feedbacks.
- Collaborate with cross-functional teams (sales, product, PR) to align campaigns with business goals.
- Track competitors’ activities and industry trends to recommend innovative approaches.
- Driving team performance,growth & monetization.
- Creating high-retention videos with strong titles,thumbnails & captions.
- The candidate should also have strong story telling scripting & news sense.
- Managing team of editors & VO(Voice Over) artist effectively.
- Should have experience with Meta Tools(Creator Studio, Business Suite.)
- Should have the capability of managing the team of editors effectively
- Should also know to create high retention videos with string titles,thumbnails & captions,etc.
- Should also know to use celebrity posters/cards to boost & reach engagements.
- Must also supervise edits, VO's & publishing as per 'Meta' guidelines.
- Monitor team's performance,daily tasks,leaves & escalations.
- Track competitor activities and suggest strategies to stay ahead.
- Ensure compliance with platform policies and brand guidelines.
- Tracking performance via Meta analytics(views,CTR,revenue).
- Spot trending/viral stories & assign engaging scripts.
Qualifications & Skills:
- Bachelor’s/Master’s degree in Marketing, Communications, Business, or related field.
- 5–8 years of experience in social media management, with at least 3 years focused on Meta platforms.
- Proven expertise in managing and optimizing Facebook Ads Manager campaigns.
- Strong analytical skills with experience using Meta Insights, Google Analytics, and other analytics tools.
- Creative mindset with a strong understanding of digital storytelling.
- Excellent communication, leadership, and project management skills.
- Ability to work under pressure and manage multiple campaigns simultaneously.
- Should have experience in meta tools( creator studio,business suite etc.)
- Should have Prior Exposure in a Media Channel.
Preferred Qualifications:
- Prior experience in digital news media or Tamil TV channels.
- Knowledge of video editing / creative tools for social media content.
- Experience in handling crisis communication on social platforms
Requirements:
- Minimum 5+ years of experience in Facebook page management (preferably in Tamil News/Media Channel).
- Strong understanding of tamil audience behavior and media trends.
- Excellent knowledge of Facebook algorithms, ads manager, and monetization policies.
- Ability to create engaging, fast-paced content suitable for news/media.
- Strong analytical skills to measure KPIs and optimize campaigns.
- Fluency in Tamil & English (spoken & written).
- Experience with Meta tools(Creator Studio,Business Suite etc.)
- Strong story telling scripting & news sense,etc.
- Team player with the ability to work in a fast-paced newsroom environment
- Creative plus analytical mindset.
Candidates those who are interested can share their updated CVs on WhatsApp at +91 7338985148 -HR Executive (Galatta Media Pvt Ltd).
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Food provided
- Health insurance
- Provident Fund
Education:
Experience:
- Facebook.: 5 years (Preferred)
- Media.: 2 years (Preferred)
Language:
- Tamil (Preferred)
- English (Preferred)
Location:
- Chennai, Tamil Nadu (Preferred)
