Expansion - Strategic Accounts & New Cities

About Cult :

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Role Overview

The Franchise Expansion Manager will drive the company’s growth by managing strategic franchise accounts, leading expansion into new cities, and developing investor networks for company-owned company-operated (COCO) centers. This role requires a results-oriented professional with a proven track record in franchise development, account management, GTM, and investor relations.

Key Responsibilities

Strategic Account Management & Growth :

• Develop and maintain strong relationships with existing franchise partners.
• Identify opportunities for revenue growth within current accounts.
• Analyze account performance, provide actionable insights, and implement improvement plans.
• Ensure franchisees adhere to brand standards and operational excellence.

New City Expansion Strategy :

• Develop and execute city-specific entry strategies, including competitive analysis and site selection.
• Collaborate with internal teams to ensure smooth operational rollout in new locations.
• Monitor and report on expansion progress, adjusting tactics as needed.
• Become a new city entry BD specialist who can onboard the first partner in the city

Sourcing Leads for Selling COCO Centers to Investors :

• Identify and qualify potential investors interested in acquiring COCO centers.
• Develop targeted lead generation campaigns and networking initiatives.
• Present business cases and financial models to prospective investors.
• Manage the end-to-end sales process, from initial contact to deal closure.

Sourcing Institutional Investors :

• Build and maintain relationships with institutional investors, private equity firms, and venture capitalists.
• Prepare and deliver compelling investment pitches and presentations.
• Negotiate terms and facilitate investment agreements.
• Stay updated on industry trends and investor sentiment to inform outreach strategies.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field (MBA preferred).
• 5+ years of experience in franchise development, business expansion, or investment sales.
• Demonstrated success in account management and new market entry.
• Strong network of investors and experience in B2B sales.
• Excellent communication, negotiation, and presentation skills.
• Analytical mindset with the ability to interpret financial data and market trends.
• Willingness to travel as required.