Executive – Social Media & SEO

Job Description

Job Title: Executive – Social Media & SEO Location: Delhi Employment Type: Full-Time Experience Level: 2-4 Industry: Consumer Goods / Home & Bathware Availability: Immediate Joiner Preferred About the Role We are looking for a Social Media & SEO Executive who is both a strategist and a doer — someone who understands how to build brand presence, drive organic growth, and craft engaging narratives across digital platforms. The ideal candidate is analytically sharp, creatively driven, and technically sound with a passion for AI tools, content creation, and data-led growth. This is your chance to be a key voice in defining how a premium bathware brand engages its audiences online. Key Responsibilities Social Media Management Develop and execute strategic content calendars for platforms like Instagram, Facebook, Pinterest, YouTube, and LinkedIn. Create compelling visual content using Canva (Proficiency Mandatory) tailored to luxury, premium, and value brand tones. Ideate and produce short-form videos, carousels, reels, and story content to drive engagement and reach. Monitor trends, competitor activities, and emerging social formats to keep our brand presence fresh and impactful. Schedule and publish posts; manage community interactions including DMs and comments. Search Engine Optimization (SEO) Conduct keyword research and develop on-page and off-page SEO strategies aligned with content marketing goals. Optimize website content (blogs, product pages, banners) for improved visibility and ranking. Work with web developers to ensure SEO best practices are implemented in the site's technical structure. Analyze SEO performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and create actionable reports. Content Creation Write and edit content for social media, website blogs, email newsletters, product descriptions, and more. Maintain brand tone and messaging consistency across all content formats. Use AI tools for content ideation, scheduling, analytics, and performance optimization. Data & Performance Track KPIs (engagement, CTR, reach, traffic, rankings) and prepare performance reports. Optimize campaigns based on insights and A/B testing. Report performance trends and suggestions to internal stakeholders. Collaboration & Growth Coordinate with design, marketing, and product teams to align messaging and creative strategies. Stay updated with the latest industry trends in social media, search algorithms, and AI-driven marketing. Embrace a fast-paced work culture with tight deadlines and evolving goals. Tools & Technologies Canva Pro Google Analytics / Search Console SEO tools: SEMrush / Ahrefs / Ubersuggest Social media schedulers: Buffer / Later / Meta Business Suite AI tools: ChatGPT, Jasper, SurferSEO, Copy.ai (preferred) Ideal Candidate 2+ years of experience in Social Media and SEO, preferably in lifestyle, decor, or consumer product brands. Strategic thinker who can also execute with speed and creativity. A solid understanding of luxury, premium, and economical brand positioning. Excellent written and visual communication skills. Obsessed with AI and digital innovation. Proactive, highly organized, and passionate about growth. Immediate availability is highly desirable. Why Join Us? Shape the voice of a fast-evolving bathware brand with premium positioning. Work in a creative environment that values strategy, innovation, and speed. Be part of a team that encourages AI adoption and continuous learning. Room for growth, new challenges, and leadership opportunities. Job Type: Full-time Pay: Up to ₹30,000.00 per month Benefits: Cell phone reimbursement Health insurance Paid sick time Paid time off Provident Fund Schedule: Day shift Work Location: In person