Executive – In-App Experience & CRM

Job Title: Executive – In-App Experience & CRM

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About The Role

Smytten

Executive – In-App Experience & CRM

in-app merchandising

CRM execution

Key Responsibilities

In-App Merchandising & Experience

• Curate and refresh homepage, category, and collection layouts in line with campaigns, seasons, and business priorities.
• Improve product discoverability through visually appealing layouts, accurate tagging, and intelligent sorting.
• Work closely with creative, brand, and marketing teams to maintain Smytten’s brand tone and style.
• Track in-app performance (CTR, engagement, conversions) and suggest improvements.
• Maintain content hygiene — update imagery, copy, tagging, and remove out-of-stock products.
  

CRM Execution

• Execute CRM campaigns via Push Notifications, Emails, and WhatsApp to engage users.
• Coordinate briefs, copy, and creatives to ensure alignment with in-app messaging.
• Manage campaign calendars for timely daily and weekly communications.
• Pull performance reports (CTR, open rate, conversions) and share insights.
• Identify opportunities to integrate CRM and in-feed content to boost engagement and retention.
  

What We’re Looking For

• 1–2 years of experience in e-commerce, online merchandising, or CRM execution.
• A creative yet analytical mindset — spotting visual gaps backed by data.
• Proficiency in Excel/Sheets (formulas, lookups) and comfort with CMS/backend tools.
• Strong cross-functional coordination skills.
• Attention to detail and a keen sense of brand tone and product presentation.
• Self-starter mentality with a passion for testing ideas and improving user journeys.
  

Bonus Skills

• Experience with CRM tools like WebEngage, MoEngage, or Clevertap.
• Understanding campaign metrics (CTR, open rates, conversions).
• Exposure to performance analytics, user segmentation, and retention strategies.
• Experience in marketplaces or apps with strong merchandising and CRM interplay.
  

Why This Role Matters at Smytten